Your Services Web Page

construction website design

So now we've come up on the sales pages. This is the meat of your website. These are usually the second page folks will land on. Depending on your search engine optimization, these might be the homepage. So even though we concentrate so much on the homepage, your Services or Product sales pages should be just as important.

Maybe more so!

This worksheet is going to guide your visitors and really highlight the difference between you and your competitors. This is where you can go into some details. 

Some key elements for your services web page.

  1. One Topic Per Page.
    If you have enough information, it is best to provide a page per topic. This allows you to concentrate on a single purpose and really target a specific audience. The kicker is that it needs to have at least 600 words for it to have enough substance.
  2. Lose the Jargon.
    Believe me, I understand how easy it is to fall back into industry speak. I have to remind myself of the same thing. When you are writing your content do your best to remove the acronyms and catchphrases. 
  3. Section The Content
    Then each page should be sectioned into subparagraphs, lists, and graphs or imagery. 
  4. Short or Long? 
    Long paragraphs, short paragraphs, it doesn't really matter. You can have 2 sentences or 10 as long as it is clear.
  5. Watch the Hype.
    Hype makes your writing sound hyped up and a tad untrustworthy. Phrases like “quality products” and “superior customer service” are also difficult to explain. It's also basic level. A quality product means what? Shouldn't every very product be a quality product? It's best to quantify what quality service means; within a budget, guaranteed delivery, is it a unique product or service?
  6. Call To Action
    This is where you need to boost your persuasiveness. This is where you need to give them a reason to call you or complete a specific form. We don't want to lose your visitors. It would be best if we could capture their email in some capacity.
  7. Video of the Service
    A video could be one that you create or it can be one you find on YouTube or Vimeo that explains what you do.
  8. Industry Pages.
    Consider focusing your sales pages on content that focuses on each specific target industry.

Your Photos.

This is also where I like to discuss the images you want to use. Your services should not only reflect your services but also your customers. Having an image of a kitchen remodel you might have done or a project on-site, is so great. But, take a closer look. Does it show a messy kitchen, maybe a coffee mug, some paper towels wadded up, a dirty spoon on the counter? Does the project site show an unorganized workplace? Is an employee not wearing proper gear?

When creating your services pages, always consider your customers first. Even if you are in an industry filled with jargon, don't always assume that the purchase manager understand it. The old adage to keep it simple is the best adage.

If you'd like to learn more about converting visitors to customers, visit this short blot post.

As usual, I really do hope this is helpful. See you!

The Free PDF Worksheet

Download This Blog's Worksheet

Example Service pages

EnviroShield Products

An industrial website with several products and services;

industrial services website

Horton Works

Having multiple services can often confuse customers. Having a page that directs users based on their needs is a great solution; 

industrial services website

Kenall Engineering

Listing out each service helps define your target market;

industrial services website

The Free PDF Worksheet

Download This Blog's Worksheet

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