Your About Us Page Content

Okay, so let’s move on and talk about your website’s About Us page. To many, this is the easiest page to write. I mean, let’s be real, it’s about you and your company. Now this is something you can really sink your teeth into, right?

But, let’s take a step back and consider what about your About Us page is important to your customers. This page should include your story or the story of your company starting with the founder. This page is where you can toot your own horn and toot it loudly! This is where you need to shine and load on the awards, the team environment, the accolades and certificates, as well as your mission and values.

This page is not another place to list the services or the type of quality work you do.

The About Us page might be the 3rd or 4th page that your visitors will access after your homepage, your services, then your portfolio. If they have reached this portion of the internet, then they are really interested and want to learn more. This is where you can further distinguish you from your competitors.

This is where you talk about your company’s purpose… why you exist… what your values might be… the culture. This page should encapsulate the company’s interior.

Some section you could include:

  • Mission Statement
  • Company History
  • Founder’s Story
  • Company Values
  • Company internal photos and videos
  • Certificates and Awards
  • Public Speaking or Keynote Conferences
  • Community Volunteering or Support
  • Company Timeline

Elements that can help you stand out:

Company quirkiness. I know it may need seem very professional but sometimes that little bit of weirdness about you or your team can help endear you and set you apart. Do you participate in the annual Santa Clause parade? Maybe you are the head organizer? Do team members enjoy playing pranks on each other? Is the V.P. hiked the Appalachian trail? These are moments that should be expressed and celebrated.

Be yourself. This is the not place for acronym-infested jargon. For that matter, do your best to reduce jargon on your entire website. This is where you need to get real and express some personality.

Smile! Yes, I know. You are serious business owner with serious business. But do your best to show off a company that enjoys what they do. Smile.. Big!

The About Us Page. You own a serious company. But show a company that enjoys what they do. Big Smile! Click To Tweet

To help you create an About Page that can help convert visitors, I’ve attached another worksheet that might help you create this page:

If you’d like to learn more, I wrote an article about putting your mission statement on the website:

Christina Hawkins

Since 1999, Christina has been designing and building exceptional websites. With many years of experience in creating thousands of websites, she understands the need for continuing education in her field and, therefore, is constantly learning and teaching others about internet marketing and digital processes. Christina is known for her highly-collaborative methods that help her realize the vision each customer has to successfully create engaging content to captivate targeted audiences across multiple platforms. Christina has honed her digital marketing and graphic design skills so that she can help B2B industries get their message out to their target audience in the right way. In addition to her ability as a digital marketer, Christina serves as a coach and mentor with WPElevation to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.