The Perfect Solution For Your Small Business
If you're a small business owner then you know how important your website is. We're going to fix that right here, on this page.
An unimpressive website is the number one reason that small businesses don't get results from their website. A website can generate leads but it can also cost you new business.
If your customers' can't find you or can't figure out why they need you or what offer, at some point you're going to have to tackle this issue.
The Digital Myth
Most digital marketing experts will tell you that if you want to generate leads from your website then you need to spend hours and thousands on your website. They forget they are busy executives working hard trying to build a business. They forget that you need to focus on what you do best. They make it sound so easy.
Small businesses need to stop thinking that it will only take a pretty website to make a difference with their online marketing.
Today's Digital Landscape
It's no longer the same referral network. Those days when your client would refer you, the prospect would call, you'd meet, you'd send a proposal.
Remember those days? Yeah, those days are gone.
Now more than ever, people are searching on mobile, sharing content on social, and Googling companies before contacting them. They're researching to see if you will be a good fit for them. Before they pick up the phone, they are fact finding. They are Googling your name to see what comes up. If you're not helping your customers understand who you and your business with some level of transparency then you're going to be left behind.
Does your company website represent you at it's best?
Does the website share and show-off your expertise and experience?
Does your website express how you actually solve your customer's problems?
The Cost of a Bad Digital Presence
Changes in how we get business through referrals, references, advertising have meant that your first impression is no longer your sales team. Small businesses need to make changes in order to continue to access your market.
Now more than ever small businesses need to get be more proactive online. If your website doesn't represent your company well then it's not only not generating leads it's costing you money.
On top of all that, small businesses have to deal with the myriad of ways that your customers can learn about you online through reviews, social media, and basically the conversation going on about you that you might be unaware of.
That's why we not only created gorgeous website that work, but a more comprehensive online strategy. It's everything that small businesses need to get results.
We help small businesses that need to not only make a great first impression but have to deal with other areas of digital marketing that may not be aware of or don't have the time to think about.
Imagine your life when you start getting phone calls from the right customers. Maybe you are trying to grow and need to generate more qualified job candidates? What could you do then, instead of spending hours on wasted calls, bad leads or even no leads because they came to your website and it was not up to top tier standards?
What would it mean to your business when you see more online leads and phone calls help you reach your growth goals?
Happy Customers Are The Best Customers
Christina is very knowledgeable when it comes to your online and web needs. She knows the latest technology, which was a plus to me. More than a web developer, a business resource. She consistently works on my website and makes improvements. Each change brings more business. I highly recommend her. www.lisagiesler.com
Christina developed an entire marketing strategy and executed an online presence for our new company. [...] Rather than attempting to "boil the ocean" she charted a progressive strategy that the company can grow into. Christina has a good design sense. I would highly recommend her company and am prepared to talk to others who are considering hiring her.
Why We Use WordPress
There is on old impression of WordPress that it's only a blogging tool. That ‘issues’ arise due to plugins and that it’s basically not appropriate to run a personal or business website.
Let's just start with the fact that 25.8% of all websites use WordPress as it’s website framework. Websites like Time, Obama's Foundation, TechCrunch, The New Yorker, Sony Music, the list goes on.
Here are some myth-dispelling reasons:
1. It’s a full content-management tool.
Yes, it originally started as a blogging tool but in the past 3-4 years, it has grown into a full-blown content management tool. It’s almost unrecognizable from it original state in 2003. It’s been over 13 years since it was first developed and there have been 191 releases.
With each new update, an improvement to accessibility, user-friendliness, and functionality are added.
2. Expanded Capabilities.
If you have asked if it can be done, someone has probably already built it. WordPress is an open-source tool meaning it is free. It is powered and built by hundreds of volunteers and content writers for documentation.
45,000 plugins to help your website meet your needs like e-commerce, photo galleries, memberships, and teaching tools.
"WordPress is limited only by your imagination." - I don't know who said this first but I like to say it.
3. Widely used with a wide pool of experienced developers.
Within the open-source community, we are able to pull from a large pool of developers and designers. There are actually companies that only cater to web shops like ours with advanced WordPress contractors. Meaning, you are not limited to the one company who built your website using their proprietary tool.
If we can’t fix it or build that special feature, we can find someone who can.
4. Proper coding.
Done right and your website does not have to fall on the fate of obsoleteness. We have a special care program where we take care of WordPress websites. Managed properly, we maintain plugins and the core with monthly, weekly, and daily backups. Upgrade when needed and manage your website’s performance.
If the website is coded properly, these updates should be minimal.
5. Design Changes Made Easier
Wordpress uses a template system for the design. It’s like the interior design of a home. The framework of your house remains the same but you can always change out curtains, redo the cabinets, even add-on a bedroom. But the foundation remains. WordPress is the foundation and plumbing while plugins are the french doors, the air conditioning, water heater, lights, and all the parts of your home that make it livable, comfortable, and stylish.
Curious How Your Website Is Performing?
We can help discover opportunities that you might be missing!
WordPress Website Design
WordPress Custom Design – We specialize in content management design using WordPress web design services. We can take WordPress and do some pretty amazing things.
WordPress Installs and Migrations - We will install the latest version of WordPress on your server. If you already have a website and want a blog we can either customize WordPress to match your website or we can do our best to blend it to your current marketing brand.
WordPress Hosting and Care Plans - We can host your website to keep it safe and secure. We'll back it up regularly, check for malware, speed it up, and more.
We can custom design it or utilize a template – If you need custom design services, we can offer you a complete design package, turning the content management tool, WordPress, into your brand.
Template? If your brand allows for it or maybe your budget, we can also find the right theme for a quick turn around.
Have an idea but think it might be costly? Using various free and premium plugins, we will install and configure the features of your website and set up latest plugins that fit your needs.
Need help with blogging? We can help you strategize so it's not so hard. There are tools and techniques that can help you with the daunting task of regular blog posts.
Mobile Website Design
It's something you cannot ignore. More Google searches take place on mobile devices than on computers. Creating a responsive design is one of the most important factors in your customer's online experience. Having a website that adapts to different screen sizes, we ensure your website is effective and easy to use on any device.