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WordPress Automation – A Big Picture View

wordpress website automation

WordPress Houston Meetup presentation about automating WordPress internally and externally. Internal processes as well as automating marketing and business process. 

WordPress Automation

  1. Types of WordPress Automation
    1. Internal Vs. External
    2. Internal = Block spam, Backups, Schedule blogs, Compress Images
    3. External = Marketing, Business Processes, Data Collection
  2. Internal WordPress Automation
    1. Comment Management = Akismet
    2. Backups = WP Database Backup or BackupBuddy
    3. Schedule Blogs = Auto Post Scheduler
    4. Compress Images = ShortPixel Image Optimizer
    5. Social Sharing = NextScripts: Social Networks Auto-Poster
    6. Database Management = WP-Optimize
    7. WordPress Updates = Companion Auto Update
    8. Page Management = Broken Link Checker
    9. Security = WordFence
  3. External WordPress Automation
  4. What Can You Do With Automation?
    1. Collect Gravity Forms Entries and Log into a spreadsheet or notes app like AirTable, Evernote, Google Sheets.
    2. Log WordPress posts into a spreadsheet like Trello, Google Sheets, AirTable
    3. SMS WordPress posts so you know a post was published.
    4. Publish WordPress posts to Facebook, Twitter, LinkedIn with the right image then repeat on an interval.
    5. Manage customer billing and subscriptions with Stripe
  5. Zap Examples
    1. WordPress to Social Media
    2. WooCommere Orders to Email to Spreadsheet
  6. Before You Start
    1. Gather logins and login on separate tabs.
    2. If needed, find your API keys.
    3. Open all of your feeds and Social Media accounts. 
    4. Create one sample post, calendar item, form entry.
    5. Create a special user account for Zapier & IFTTT.
  7. Tools
    1. Zapier
    2. IFTTT
    3. Website URLs
    4. API Plugins PREPARE


  1. Emily Brown on December 18, 2017 at 11:32 pm

    This article was super helpful and on point, thank you so much. I’m reading all the other articles as well, you’re very insightful and encouraging. Thanks!!!

    • Christina Hawkins on January 10, 2018 at 12:46 pm

      Thank you, Emily.

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