WordPress Automation – A Big Picture View

Table of Contents

    Automate WordPress Video

    WordPress Houston Meetup presentation about automating WordPress internally and externally. Internal processes as well as automating marketing and business process.

    WordPress Automation

    1. Types of WordPress Automation
      1. Internal Vs. External
      2. Internal = Block spam, Backups, Schedule blogs, Compress Images
      3. External = Marketing, Business Processes, Data Collection
    2. Internal WordPress Automation
      1. Comment Management = Akismet
      2. Backups = WP Database Backup or BackupBuddy
      3. Schedule Blogs = Auto Post Scheduler
      4. Compress Images = ShortPixel Image Optimizer
      5. Social Sharing = NextScripts: Social Networks Auto-Poster
      6. Database Management = WP-Optimize
      7. WordPress Updates = Companion Auto Update
      8. Page Management = Broken Link Checker
      9. Security = WordFence
    3. External WordPress Automation
    4. What Can You Do With Automation?
      1. Collect Gravity Forms Entries and Log into a spreadsheet or notes app like AirTable, Evernote, or Google Sheets.
      2. Log WordPress posts into a spreadsheet like Trello, Google Sheets, AirTable
      3. SMS WordPress posts so you know a post was published.
      4. Publish WordPress posts to Facebook, Twitter, and LinkedIn with the right image, then repeat at an interval.
      5. Manage customer billing and subscriptions with Stripe
    5. Zap Examples
      1. WordPress to Social Media
      2. WooCommere Orders to Email to Spreadsheet
    6. Before You Start
      1. Gather logins and log in on separate tabs.
      2. If needed, find your API keys.
      3. Open all of your feeds and Social Media accounts.
      4. Create one sample post, calendar item, or form entry.
      5. Create a special user account for Zapier & IFTTT.
    7. Tools
      1. Zapier
      2. IFTTT
      3. Website URLs
      4. API Plugins PREPARE

    Plugins and Resources that I referenced in the presentation.

    Internal Automation Plugins:


    Automate Externally Suppor


    wordpress website automation

    Blog Categories


    Christina Hawkins

    Christina Hawkins is CEO of GlobalSpex, Inc. and a Fractional CMO for her clients. A seasoned digital marketer since 1999, Christina has designed and built exceptional websites partnering with small businesses to help them grow and increase revenue. She understands that digital marketing is a constantly evolving technology and works to stay on top of the latest changes. She is always looking for the best route for clients' lead generation needs and revenue. In addition to her ability as a digital marketer, Christina is a coach and mentor with Agency Mavericks to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.


    1. Emily Brown on December 18, 2017 at 11:32 pm

      This article was super helpful and on point, thank you so much. I’m reading all the other articles as well, you’re very insightful and encouraging. Thanks!!!

      • Christina Hawkins on January 10, 2018 at 12:46 pm

        Thank you, Emily.

    2. James on February 5, 2018 at 12:13 am

      Hey Guys, Above all information is very helpful for us ,
      But I suggest one more powerful image optimizer plugin which is enables to open the page much faster by compressing the image and reduce it drastically maintaining its high quality,its very promising,
      Here it is: https://wordpress.org/plugins/way2enjoy-compress-images/

      • Christina Hawkins on February 5, 2018 at 10:07 am

        Cool, James! Thanks for the additional resource. I’ll be sure to check it out.

    3. Bastian Rappl on June 27, 2018 at 6:58 am

      Hi Christina,

      thank you very much for all the effort put in your video-presentation ! I like the approach to not simply listing all the different tools, but also showing the opportunities behind automation. Besides the known lists, this is finally useful information.
      Another great tool I would like to recommend to you for a new review or comparsion is Blog2Social. At work we use it as plugin for the WordPress blog. The tool makes it easy to share and schedule social media posts (on 15 different networks).

      Thanks and kind regards,

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