Why Do I Get Comment Spam On My WordPress Website?

Table of Contents

    You got hit with a bunch of comment spam? Well, you are not the first and won’t be the last. Much like email spam, comment spam is here to stay.

    But why do they target websites? Especially since they many have their settings set to not show comments before they can be approved? Generally, comment spammers are just fishing with a large net and hoping to hit the website jackpot.

    So Why Comments?

    They are not necessarily targeting you but every website. Comment spam is a desperate, somewhat effective form of mass marketing. They think that they might get you with one or two of their poorly worded but often recognizable comments and you’ll allow it. If you were to check the link they provide (and I don’t recommend clicking on it) it usually is some website selling poker games, prescription drugs, or a link farm (website with thousands of useless links).

    Why my WordPress Website?

    Link building is an important search engine optimization technique. The number of links that point at a site is one of the factors that search engines use to determine how important a page is, and therefore how highly to rank it. Many WordPress websites have a “nofollow” links in their comment settings, which tells Search Engines not to follow this link and give it a creditable grade. But there are a few websites that allow people to post followed links that will increase search engine rankings. Comment spammers hope to hit on a few of these “dofollow” sites.

    Why So Much Comment Spam?

    Comment spam comes in two forms – automated spam bots and spam written by humans. Automated bots are a wide-net approach, attacking the most common blogging platforms (WordPress, Joomla, Drupal, Typad), and use computers to perform the task. With all of the websites they can attack the likelihood is that a small number might work. Spam from a human is harder to recognize. People are paid a small fee to leave comments on blogs that might add to a site’s Google index.

    How Do I Recognize Comment Spam

    • They have included a list of websites in the comment which are unrelated to your blog’s topic
    • Leaving the name of a business instead of a real name, for example “Jamie’s Virginia Plumbing”
    • Poorly worded, badly mangled English using hyperbole about your post, for example “Thank you for this facts I has been searching all Msn in order to come across it!”
    More Information About Comment Spam

    I wrote a blog post last week on how to manage your comment spam on your WordPress website.

    digital marketing team

    Blog Categories

    Posted in

    Christina Hawkins

    Christina Hawkins is CEO of GlobalSpex, Inc. and a Fractional CMO for her clients. A seasoned digital marketer since 1999, Christina has designed and built exceptional websites partnering with small businesses to help them grow and increase revenue. She understands that digital marketing is a constantly evolving technology and works to stay on top of the latest changes. She is always looking for the best route for clients' lead generation needs and revenue. In addition to her ability as a digital marketer, Christina is a coach and mentor with Agency Mavericks to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.

    Leave a Comment