Why Do I Get Comment Spam On My WordPress Website?

You got hit with a bunch of comment spam? Well, you are not the first and won’t be the last. Much like email spam, comment spam is here to stay.

But why do they target websites? Especially since they many have their settings set to not show comments before they can be approved? Generally, comment spammers are just fishing with a large net and hoping to hit the website jackpot.

So Why Comments?

They are not necessarily targeting you but every website. Comment spam is a desperate, somewhat effective form of mass marketing. They think that they might get you with one or two of their poorly worded but often recognizable comments and you’ll allow it. If you were to check the link they provide (and I don’t recommend clicking on it) it usually is some website selling poker games, prescription drugs, or a link farm (website with thousands of useless links).

Why my WordPress Website?

Link building is an important search engine optimization technique. The number of links that point at a site is one of the factors that search engines use to determine how important a page is, and therefore how highly to rank it. Many WordPress websites have a “nofollow” links in their comment settings, which tells Search Engines not to follow this link and give it a creditable grade. But there are a few websites that allow people to post followed links that will increase search engine rankings. Comment spammers hope to hit on a few of these “dofollow” sites.

Why So Much Comment Spam?

Comment spam comes in two forms – automated spam bots and spam written by humans. Automated bots are a wide-net approach, attacking the most common blogging platforms (WordPress, Joomla, Drupal, Typad), and use computers to perform the task. With all of the websites they can attack the likelihood is that a small number might work. Spam from a human is harder to recognize. People are paid a small fee to leave comments on blogs that might add to a site’s Google index.

How Do I Recognize Comment Spam

  • They have included a list of websites in the comment which are unrelated to your blog’s topic
  • Leaving the name of a business instead of a real name, for example “Jamie’s Virginia Plumbing”
  • Poorly worded, badly mangled English using hyperbole about your post, for example “Thank you for this facts I has been searching all Msn in order to come across it!”
More Information About Comment Spam

I wrote a blog post last week on how to manage your comment spam on your WordPress website.

Posted in

Christina Hawkins

Since 1999, Christina has been designing and building exceptional websites. With many years of experience in creating thousands of websites, she understands the need for continuing education in her field and, therefore, is constantly learning and teaching others about internet marketing and digital processes. Christina has honed her digital marketing and graphic design skills so that she can help B2B industries get their message out to their target audience in the right way. In addition to her ability as a digital marketer, Christina serves as a coach and mentor with WPElevation to other digital marketing freelancers, helping them grow their businesses. She is a sponsor and co-leader of Houston's WordPress Meetup. Recently, she spear-headed the next Houston WordCamp 2020 as its coordinator after a 10 year hiatus and became the Houston Interactive Marketing Association Director of Technology.

Leave a Comment