What’s The Difference: Branding, Marketing, Sales

One of the points that I am constantly educating my clients on is the difference between branding, marketing and selling. They are so closely related and dependent on each other, that the lines can certainly be blurry. So here is a quick lesson; hopefully, the clarity will motivate your business development activities so that each one gets the attention it deserves.

Brand:  The overall personality of your business; the unique, desired impression you want your audience to have when interacting with your business. (Not sure where to start? Just ask me how I can help)

Branding: The process of creating this desired impression.

Marketing: This is an activity, a process. This is the process of promoting, selling and distributing a product or service. It encompasses your strategy, research, positioning and branding. Marketing lets people know you exist. Examples include networking, newsletters, direct mail, online store, etc.

Selling: The process of selling and delivering goods or services in exchange for payment. Closing a sell with a customer can occur in person or by phone, through an online store checkout, or with a cashier at a storefront.

So what needs your focus and attention? Does your brand need an assessment or overhaul? Do you have a clear marketing plan in place? How are you getting your clients currently and does it need a shift? Are you stuck in the selling process? Are you asking for the money or getting paid what you are worth?

Jena Rodriguez, Brand With Jena
Brand Strategist & Designer  |  Pro Make-Up Artist
P. 832.264.8552  |  F. 281.394.2527

Christina Hawkins

Since 1999, Christina has been designing and building exceptional websites. With many years of experience in creating thousands of websites, she understands the need for continuing education in her field and, therefore, is constantly learning and teaching others about internet marketing and digital processes. Christina is known for her highly-collaborative methods that help her realize the vision each customer has to successfully create engaging content to captivate targeted audiences across multiple platforms. Christina has honed her digital marketing and graphic design skills so that she can help B2B industries get their message out to their target audience in the right way. In addition to her ability as a digital marketer, Christina serves as a coach and mentor with WPElevation to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.

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