Website Content and Junk Food

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    Website Content

    Junk food on your website? Okay, I am not talking about actually putting food on your keyboard or searching for the fat content of junk food. I want to discuss thin content or junk content. Basically, content that provides no value.

    Think of it as the junk food of the web. It’s not original, it’s not good for you, and it has no nutritional value. It’s filler and you are usually left wanting more or asking yourself, “why did I just eat that?”

    It’s always good to take a step back and put yourself in the position of your visitors you want to attract. Evaluate if it provides real value. If you find you are not getting visitors to your site or maybe Google is ignoring you, consider giving your website a diet and lean it up with some muscle, less fat.

    Still not convinced? Now, more sophisticated search algorithms and the rise of social media mean the web is a far more demanding place and Google has recognized that. Yup, there it is… Google hates fat.

    So, what do I mean by thin content?

    1. Doorway pages. A classic doorway page is where a page is optimized for a single word. It offers no real content other than to repeat that same word over and over. Another example of a doorway page is when someone makes a page for every single page in a particular city. The only content that is different is the city name. Everything else is the same. That can be considered duplicate content as well which is a big no, no with Google.
    2. Affiliate Sites. Affiliate sites offer no value at all. When someone comes to a page like this, they are immediately given links to affiliate sites and the website owner make a few dollars.
    3. Article Banks. Think low quality article banks like pulling information from RSS or from other sites. This gives no original content. Consider asking others if your site is unique. What might be called a keyword net.
    4. Embedded Videos. Pulling in videos from YouTube without a review or your own take on it.
    5. Rehashed content. Content that is taken from other websites, maybe not copied but simply reworded. Again, do your best to make it your own so that it best reflects you.

    So what kind of diet can you give your website’s content?

    1. Remove the thin content. Easy enough, right? Okay, maybe not remove it but add more lean meat and vegetables. Put your take on it or your voice. Even if you purchase content like PLRs (Public Label Release), you can still edit the content for your audience.
    2. Add Value. Ask yourself what kind of additional value can I add? How can I create unique content?
    3. Unique Content. Use Google News or similar services for the topics you and your customers are most interested in and write about that.
    4. Niche Content. If you have a niche, your content can be intimate and in-depth.
    5. Reviews. Instead of just offering affiliate links, consider giving actual reviews on the functionality of products. Maybe provide some tips to improve the use of a service or product. How did you apply the service in your own life or business? Do you read a lot of books on what might be of interest to your customers? If you are a business or life coach, maybe you can review some books that you can recommend?
    6. Bank of Knowledge. Consider your knowledge bank and assets: Tips, strategies, techniques, case-studies, analysis, opinions, and commentary based on your own perspective.


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    Christina Hawkins

    Christina Hawkins is CEO of GlobalSpex, Inc. and a Fractional CMO for her clients. A seasoned digital marketer since 1999, Christina has designed and built exceptional websites partnering with small businesses to help them grow and increase revenue. She understands that digital marketing is a constantly evolving technology and works to stay on top of the latest changes. She is always looking for the best route for clients' lead generation needs and revenue. In addition to her ability as a digital marketer, Christina is a coach and mentor with Agency Mavericks to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.

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