Website Care Plan Update

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    [00:00:00] Hey, everybody. It’s that time. I just want to walk you through it all. What’s been going on with the global specs website, growth plans, and which are essentially our maintenance and premium hosting. I definitely want to discuss with you some recent issues that we had with malware. I want to talk about privacy policies and terms of conditions and a couple of new hires.

    So, stay tuned and this’ll be a really quick video.

    We’re currently, kind of watching an issue we had a couple of weeks ago. Some of you might’ve had some emails that come through changing passwords. We had discovered that some malware had gotten into one of our servers. So, it didn’t impact anybody’s websites. Luckily we’ve got a lot of notifications and checks and all that good stuff that makes us aware, but it was a bit of a concern. So we did go through this one server and on all of the websites that we manage, and we updated passwords. So, it has been resolved. I do [00:01:00] recommend that you have access to your website. I recommend periodically going in and changing your passwords.

     Speaking of passwords, if you haven’t done this yet. In our company, we use LastPass. So I highly highly recommend using a service like LastPass. It helps you manage not only your own personal passwords. But I also use it for the company.

    So I’m able to parse out who can see what, when it comes to logins and passwords who has access to what passwords. So it’s a really great way to control who sees what and when, and I just highly recommend that if you, no matter what size company you have.

     We think possibly one of the ways this malware was able to get in was they got somebody’s login and password. We’re not sure, but it is one of those ways. And you’d be surprised how. Easily it can happen and not, not be something that they hacked into your website, but they may have called you and said, Hey, we’re so-and-so we need to get in.

     All right. So [00:02:00] malware passwords. Now let’s talk about policies, terms of service, and disclaimers. One thing I want to be aware of, make you aware of is there’s a been a lot of changes over the past year. You guys know that we have a privacy policy tool it’s called Termmageddon. It is not something that we own.

    We actually resell for this company. They are a team of lawyers that are dedicated to privacy policies. They track privacy policies across the nation, actually across the world. And I just highly recommend that you kind of get away from basic terms of service, a privacy policy that you might kind of click on some generator or copied from where the website, it can get really, really tricky, to kind of maintain that.

    And the cool thing I love about it. Termmageddon, is that they are tracking this for us.

    For example, they’ve added Australia. Australia has its own privacy policies as well as Europe. So when we go into these, these tools, it asks you a [00:03:00] lot of questions. If you have a website that is visible in the UK, or you have business in the UK or Europe or Australia and we do, we have a lot of clients that are in the energy field that is international, so they could quite possibly have somebody in the UK, look at their website and reach out to them anybody that fills out a form. If this does not have to be e-commerce related, they can just simply provide an email address.

    They filled out a very simple contact form that is subject to privacy policies. Highly recommend it, we do have the service. If you are on our partner plan it is included. So if you have a partner plan, we have not done talk to you feel free to reach out to us at support @ globalspex.com. 

    The next thing is just a little bit of an update on the privacy policy. Connecticut just recently passed a bill, protecting the privacy of its residents. And it’s got, you know, applying basically anybody that does business [00:04:00] within Connecticut. And this applies to people that are not in Connecticut. So if you have a nationwide business and you might reach out to somebody in Connecticut, it is really important that you have one of these privacy policies. It does not go into effect until July 1st, 2023. It is still a good idea to kind of refresh. What we try and do every year is to go through everybody’s privacy policy.

    Sometimes it’s really easy. It only takes about five minutes when there’s maybe an extra couple of questions in there. Other than that make sure that it’s updated. So feel free to reach out to us. We’ll be more than happy to walk through. 

    Right. Real quick, a current list of states. There are several of them, but, Alaska, Hawaii, and Georgia. And if you just look at this screenshot here, you can see all of the different, states that currently have very strict privacy policies. So, another thing about privacy policies, if you get any emails, asking. What your privacy policy is. Here’s a screenshot of one of them.[00:05:00] 

    If you have a privacy policy, then you’re okay. In that privacy policy. There are in terms of service disclaimers, all of that, it does have the contact information. So if you have it all written out and displayed, what, how to reach out to you, you should be good. Just respond within about 30 to 45 days. Your privacy policy already has details that they’re already asking about, but, you want to clarify who is your designated privacy policy person. This could be the office manager. It could be a lawyer. It could be the CEO, whoever that person is. 

     Now the next feature that is starting to roll out, it’s in the same service is cookie management.

     I realize it’s a bit of a pain. The footers that you see on all of these things. It’s crazy. I have one on my website. It’s important if you do any kind of international business. Europe is pretty strict about it, and I believe that the US is going to start to kind of track that as well. And what it is is that it’s, [00:06:00] if you have any kind of Google analytics, you are tracking people in some way, it’s not always specific. And to me, it’s a little over the top having to have these cookie policies, but you know, it, it tracks IP address. It tracks demographics, it tracks user interface on the website. You’ve seen if you use Google Analytics and you’ve been to those reports, you can get some really good data.

    Now it’s anonymous data. I don’t know specifically who it is, but, it’s still important. It’s just that type of tool when you’re trying to look at it. It’s still a European requirement and so far it’s not necessarily become a US requirement, but again, if you all have a website and you work globally and it’s something to consider, and the final news announcement is that we have hired two more people.

    I might’ve mentioned aura in the prior video. I’m not sure, but she is our new executive assistant [00:07:00] and also our social media manager. So she’s been doing a really excellent job with our own social media work. And she started to work on some of our clients. Also, there’s Jun. Jun is our new designer.

    We desperately needed a designer to help us figure out a more front-end design, some logos, and graphic design. So we are really happy to have him on board.

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    Christina Hawkins

    Christina Hawkins is CEO of GlobalSpex, Inc. and a Fractional CMO for her clients. A seasoned digital marketer since 1999, Christina has designed and built exceptional websites partnering with small businesses to help them grow and increase revenue. She understands that digital marketing is a constantly evolving technology and works to stay on top of the latest changes. She is always looking for the best route for clients' lead generation needs and revenue. In addition to her ability as a digital marketer, Christina is a coach and mentor with Agency Mavericks to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.

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