Your website is an open door to your customers. It’s ready to help 24/7. It communicates your brand and, essentially, is an investment and quite possibly your profit source. It's a crucial part of your business.
- Your website is an investment, but you can’t spend all of your time thinking about your website.
- Websites need tender loving care… consistently.
- Today, websites are more technical and complicated then ever. If left alone, can become vulnerable.
Your website is a crucial part of your business.
Your custom website design is a crucial part of your business.
Consider, now, that you’ve left the door open for your business.
Not on purpose. We are all busy and have other parts of our busy, small business lives that we have to look after. There is the accounting. There are the contractors and employees. Then, the actual service you provide.
You hired a web designer to build a website. It’s gorgeous. It works. It attracts the right people. You are psyched!
Your Website Is On Your Mind
But it's in the back of your mind. You know you need to take care of it.
Like any storefront, you need to keep the doors closed. Locked at times.
You need insurance and a backup plan in case something happens.
You need to keep the shelves stocked or, in most of my client’s cases, services constantly improved and customers to attend to.
But your team is busy. The sales staff is working hard. Your IT contractors are concerned about the network.
Then, something happens.
It gets hacked!
Or ... A script breaks because the computer gets updated with new technology.
Or ... You realize after 6 months, no one has updated the website.
All Software is Vulnerable.
Software needs updating. All software. Including the software that powers your website. As technology evolves, website software is constantly being updated to make it more secure, faster and more visible to search engines. Just like your Microsoft operating system and your smartphone's software need updating, so too does your website’s core.
Hackers, everyday, are trying to find a way to get into your website and insert malware. (Checkout the various types of infections, http://www.howtogeek.com/174985/not-all-viruses-are-viruses-10-malware-terms-explained/)
If they find a single vulnerability on your website ... BAM! So long clean, pretty website.
Set and Forget It? No.
See, websites are no longer a “set and forget” part of your business.
As mentioned above, technology is always evolving.
Then there is Google. Yes, the ever-present, make it or break, search engine. They love an updated website. They love to see a website with content and growth.
By the way, when was the last time you made a positive change to your website?
Do It Yourself?
Keeping your website updated can be a tedious, time-consuming, and, frankly, complicated job.
Yes, your new website can be updated by you and your team. And we highly encourage this! Add a blog, update a service, change a frequently asked question, embed a video, add a new customer review, are all things that can be done to keep your website up-to-date.
But it’s backend work that gets scary for some folks.
"My Webhost Said They’d Take Care Of It."
If fees for your web hosting are below $5, then your web host is not taking care of your website. It’s a lovely thought that, for a cheap fee, you have a place to park your website. But, if your website goes down, they will not help you. Typically, the cheaper hosts are not backing up your website or watching out for malware. Those might be add-on fees.
I've experienced hacked websites that included malware checking, but no one turned it on.
Well, there are few other reasons not to use cheap hosting, but we understand how enticing it can be. We can certainly recommend one or two hosting companies that are priced in the $10+ range. (Just please, for all that is good in the world, don’t use GoDaddy and Network Solutions hosting.)
Your Investment Deserves More
Your website is a crucial part of your business and, therefore, requires extra care to make sure it continues to perform its functions.
It's Why We Offer To All Our Clients Website Care Plans
If we're going to spend the time and resources to build them a great website, we really want to help our clients get the most out of it. And, more importantly, if you are going to spend the time and money to work with us and invest in your asset, we want to make sure they get the most out of that investment.