Understanding B2B Buyer Behavior

B2B buyer activity and research peaks at different times of the year, week, and day. Software Advice conducted a study gathering data from six million unique visitors to their site. Their goal was to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone.

This can be helpful when determining when the time is right to send your email campaign, setup your Adwords campaigns, and holiday sales.

B2B Buyer Behavior

Christina Hawkins

Since 1999, Christina has been designing and building exceptional websites. With many years of experience in creating thousands of websites, she understands the need for continuing education in her field and, therefore, is constantly learning and teaching others about internet marketing and digital processes. Christina is known for her highly-collaborative methods that help her realize the vision each customer has to successfully create engaging content to captivate targeted audiences across multiple platforms. Christina has honed her digital marketing and graphic design skills so that she can help B2B industries get their message out to their target audience in the right way. In addition to her ability as a digital marketer, Christina serves as a coach and mentor with WPElevation to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.

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