Understanding B2B Buyer Behavior
B2B buyer activity and research peaks at different times of the year, week, and day. Software Advice conducted a study gathering data from six million unique visitors to their site. Their goal was to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone.
This can be helpful when determining when the time is right to send your email campaign, setup your Adwords campaigns, and holiday sales.