Marketing

digital marketing tracking campaigns

How To Track Your Website Traffic Using UTMs

By Christina Hawkins

Urchin Tracking Modules (UTMs) is an easy-to-implement marketing tracker that identifies the exact sources for your traffic. This makes UTMs essential…

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construction website design

9 Key Elements for Your Website Service Pages

By Christina Hawkins

**Updated June 25, 2021 Your B2B service website pages are the meat of your website. These are usually the second-page folks…

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The 7 Google Reports

The 7 Google Analytics Reports You Need to Know

By Christina Hawkins

According to BuiltWith, almost 28.8 million websites in the world are assessing the performance of their sites using Google Analytics, and…

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How Often Should We Redesign Our Website?

How Often Should We Redesign Our Website?

By Christina Hawkins

I recently had some meetings this past month with a few companies to discuss their WordPress website. Their website was over…

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how to write your about us page on your website

How To Write Your About Us Page

By Christina Hawkins

For some, writing the website’s About Us page can be the easiest page to write. I mean, let’s be real, it’s…

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Favorite WordPress Plugins

My Top 10 Favorite WordPress Plugins in 2019

By Christina Hawkins

I was going through my old blog posts and making some corrections. Some posts I keep just for posterity but some…

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How To Respond To Online Reviews

How Do I Respond To An Online Review [A Guide]

By Christina Hawkins

Oh No! It happened. You got a bad review and it’s not a 4 or even a 3 star. It’s a…

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competitive research

The Top 8 Competitor Research Resource List And Tools

By Christina Hawkins

**Updated April 29, 2020** As the owner or operator of a growing business, you are responsible for keeping a pulse on…

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How Write Website Content

How To Write Great B2B Website Content [List]

By Christina Hawkins

Writing content for a B2B website is about much more than playing to SEO and search rankings. While those things are…

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Why digital marketing matters

Why Digital Marketing Matters For Your Company

By Christina Hawkins

This time, I’ll drill down into the “why” — the big reasons for making digital marketing an integral part of your brand and marketing strategy as a whole.

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