When it comes to website performance, your customers will have expectations, regardless of what device or network they are using. When you fail to meet these expectations, your customers become frustrated and you could lose out on revenue – both are bad for business. Here are the top web performance frustrations that businesses should avoid.
This is one of the most important factors pertaining to your website’s performance. There is nothing that frustrates users more than a slow website. The slower the website is, the more usability and SEO issues a business will have. Users do not like to wait for web pages to load, and search engines like Google use site speed as one of its factors for search rankings. Your website design must be eye-catching, but avoid cramming everything onto the page. The threshold for online shoppers is two seconds. Approximately 40 percent of online customers will abandon the site if it does not load in 3 seconds.
So what does this mean? It means that the increase or decrease in revenue your business experiences is based on the amount of time it takes for your web pages – and all downloaded content – to load. For example, Amazon is one corporation that increased its revenue by one percent, based on every 100 milliseconds of improvement. If your company increases its speed by 2.2 seconds, Mozilla states that businesses will experience 60 million more Firefox downloads each year.
There will be more than 150 million mobile websites in 2017, as opposed to one million mobile websites in 1997. Simply put, your website will need to go mobile or get lost in the online market.
More than three billion mobile phones are being used across the world, and 40 percent of those devices are used to shop for products and services online, instead of using a traditional computer and laptop. Failing to provide customers with a mobile-friendly website could cost your business a lot of money.
Here are the top reasons why your organization should have a mobile-friendly website:
- Smartphone usage on the rise
- The increased popularity of mobile internet
- Inexpensive options
- Keeps business on par with trends and competition
- Improves SEO ranking
With mobile devices being the norm among website users, you want to make sure your website is always accessible to all users. Keep in mind that when users visit your mobile website, they want to save time when browsing, and avoid pages that stall or crash.
The Readability Factor
When it pertains to your website design, the text should be the first consideration, instead of an afterthought. In the world of web performance, readable and legible text are not the same thing. If users are able to make out the words on your website, this is considered readable. However, the wording should still be easy to comprehend according to your target audience.
Lines that are too long could be difficult to read or cause visitors to tire quickly. This results in the user abandoning the website and your organization losing out on sales and advertising revenue. Stay away from using too many hyphenated words; this could break up the flow of reading. On average, a column that would be 36 picas wide in print should be an 18 point font on a website.
Remember that less is better. If you can get the point out in 10 words instead of using 25, go with it. Short paragraphs are easier to read, which keeps a user’s interest. Headings and subheads are great ways to let the reader know a break, and new subject, is coming. Try to place keywords in the headers, as well as the body of the content. This is great for SEO ranking.
No Negative Space
Negative space is necessary to enhance your website design and user’s experience. When there is no negative space, site visitors are unable to locate information easily; they also have a difficult time reading through the content. Failing to have negative space means that your website will be cluttered, leading to slow loading times, difficult navigation, and frustrated users. The purpose of negative space is to give users room to breath. This will ensure that visitors are not overwhelmed with the content, or underwhelmed by the website design.
Try to mix the content and photos with a clear call to action on the page. This lets users know what is being sold, why it will benefit them, and where they need to go to get the product or service.
If users are unable to navigate through your website easily, it will not matter how great your SEO content and website design are. Confusing users does not hold their interest; it causes them to abandon the site with your potential sale. You have a small window of time to entice users to stay on your website; therefore, the layout and navigation of your site need to be user-friendly.
These tips will help prevent web performance frustration:
- Keep it simple – Do not over complicate things
- Navigation configuration for each page should be equal
- Limit the number of menu items on the page
- Use a clean layout
- Navigation bar should be placed strategically on the website
Websites can be a powerful tool for your online success. However, if your site is bogged down with too many issues, it could cost you viewers and potential clients. When you take the time to create a website design that customers and search engines love, you can deliver exceptional performance with your site.
GlobalSpex is a houston internet marketing company that takes your website to the next level. We will help you update your site according to trends, enhance readability, test the site’s usability, and ensure that your organization’s web performance exceed users’ expectations.