The importance of headlines and sub headlines
For search engine optimization, one of the primary edits I will make is to make sure that each web page has its own headline using the <h1> and <h2>
Google and Yahoo! likes to see that you have labeled your page using these tags. They are part of the indexing algorithm and any text within these tags get a little extra weight. Be sure to use your chosen key words within the title naturally. It makes no sense to have more than one <h1> on a page for instance.