The Art of Managing Expectations

Expectations: we all have them.

Whether we’re anticipating a favorite food to taste a certain way, pulling for that promotion at work, or hoping to build a successful new brand from scratch – expectations are found everywhere.

Managing expectations in business is necessary in order to function with effectiveness and consistency.

A website build consists of multiple moving parts and, thus, managing expectations is a huge factor in whether or not that build is successful. There are constant adjustments and alignments during the proposal and build phase that ultimately must occur in order to properly run a well-oiled machine.

Communicating in real-time is the key to running a successful digital marketing campaign and promotion of any brand – new or already established.

The Art and Science

There’s one definitive scientific trick in the field of managing expectations to master all others: be concise, consistent and to the point. Setting immediate team and client expectations is an art within itself. Remaining laser-focused on project details and documentation will help to curtail misunderstandings and, in turn, will help make the team and the work environment flow more smoothly.

Below are a few tips on how to master the art and science of managing expectations.

  • As soon as a website contract is signed, the scope of individual and team responsibilities will widen, making it even more important to stay on the same page.
  • With each meeting of the minds, be sure both parties are clear on next steps and documentation.
  • Meetings should be planned and executed at predictable times so that each team member knows their duties and can prepare to report back to the group.
  • Assigning one person to a certain task will outline specific roles and responsibilities so that there aren’t any gray areas needing extra attention.

Stages of Expectations

Let’s face it: we all operate from what we know best. Therefore, it’s understandable that our expectations are personal and intermingled with emotion. So when working with a team, it’s best to try to leave these emotions and preconceived notions outside the meeting door.

We bring our lives to work with us each and every day. Sometimes we carry stressors that react with our day-to-day, including:

  • Juggling school-age children
  • Dealing with illness
  • Taking Care of elderly parents
  • Dealing with disappointing job experiences
  • Not having enough technical background and training to complete the task

Being self-aware and constantly communicating needs and timeline restraints with others on the team will thwart off any derived issue at hand and make the end goal that much more attainable. And if your team member needs extra training, plan for that, too.

The Importance of On-Boarding

On-boarding is a critical step within GlobalSpex. It’s the hallmark of web design expectations.

It’s important we review each stage of a website build. As project requirements and tasks move and shift, so should expectations.

Setting up a good base at the beginning of the project and re-evaluating throughout the timeline will help with delays so that our team can focus on what is truly important – the build and developing strategic digital marketing plans.

We try to take time in weekly meetings to discuss event highlights, such as milestones, deadlines and, you guessed it, expectations.

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Christina Hawkins

Since 1999, Christina has been designing and building exceptional websites. With many years of experience in creating thousands of websites, she understands the need for continuing education in her field and, therefore, is constantly learning and teaching others about internet marketing and digital processes. Christina has honed her digital marketing and graphic design skills so that she can help B2B industries get their message out to their target audience in the right way. In addition to her ability as a digital marketer, Christina serves as a coach and mentor with WPElevation to other digital marketing freelancers, helping them grow their businesses. She is a sponsor and co-leader of Houston's WordPress Meetup. Recently, she spear-headed the next Houston WordCamp 2020 as its coordinator after a 10 year hiatus and became the Houston Interactive Marketing Association Director of Technology.

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