I spent 3 days at a Dallas social networking seminar hosted by Michelle Scism of Take Action Get Profits in early March.
I thought I’d spend a few moments sharing with you what I learned and summarize the 3 days with some great things that YOU can take away.
Day One. Expand Your Business and Purpose
On day one we discussed the fundamentals of each business needing to get online. It was an interesting take on going beyond your website and growing your business with actual products and tools outside your primary service. The point is to teach and grow your list with tools that you create and package out of your expertise. Share what you know.
The biggest mistake that website owners make is not having the ability to capture the information of the people visiting their website. Ask yourself why you to capture this information:
- Start to build a relationship with your clients and communicate with them directly
- Determine who your target market is
- Build your list of your potential clients
Of course, to do this you MUST offer something for free. That something could be a product, a report, audio, video, template, checklists, e-course in exchange for someone’s email address.
Be sure to utilize a permission based e-mail list management.
Day Two. Social Networking
Social Networking Can Be a Part of your Business. Here is How…
You can combine your company and personal profile easily but with caution. In fact, it is recommended. Just know that what you post is being read and absorbed. You can choose to send wall posts and exclude certain groups of people (see below for screenshots) so that only your friends read about your recent trip. Sharing your personal profile with your clients can help you humanize your company with your clients.
The first step in LinkedIn is to complete your personal profile to 100%. After that, be sure that you started a campaign to gain recommendations. As you start to connect with people and start sharing your ideas with groups you’ve joined, you can start to build basic relationships. A few tips that Michelle gave are:
(1) Share your group’s information with your connections,
(2) give them recommendations,
(3) connect with them through their LinkedIn inbox, and
(4) invite them to events.
Quick tip: share your blog entries with the each group you belong to. Remember to comment back when they respond.
As with LinkedIn and Facebook, the first step is to make sure your profile is complete using keyword specifics, your web address, and a photo. Your twitter posts should be consistent but know that there are tools like Facebook application that will tweet your Facebook posts. This can help with time and focus. Other tools like Hootsuite, TweetDeck, and Twitterfeed are all very help with scheduling posts and posting on all of your social networks.
Next to consistency, building a relationship is important and adds value. Watch what others do, be outrageous, interesting, answer questions, and ask questions. It is also twitter etiquette to thank folks for retweeting your tweets.
Quick tip: Each time you post on Facebook, you can have the Twitter application post to your Twitter profile.
YouTube can be crucial to search engine marketing. With over 24 hours of video being uploaded every minute and 150 years’ worth of video being watched on Facebook every day, it is an important for any online strategy. Keep your videos short and concise with fun not polished editing. Remember you want to add value for your customers. Another great tip she shared was to share your videos using video distributions sites like blip.tv and tubemogul.com.
Quick Tip: When titling your video, choose the title carefully and use your keywords.
Day Three. Expanding your Audience
Teleseminars & Video & Speaking
There are many reasons to host a teleseminar. It can also be easier that you can imagine. You can do a teleseminar with other experts, interviewing them. Teleseminars can really increase your market position, your opt-in list and your profit margin. The greatest tip she gave was when she shared how her first teleseminar was NOT visited by anyone. But that did not dissuade her. With tricks like asking questions as if they were from the audience on her Facebook fan page helped to spark interest. Each teleseminar after that were successful and grew exponentially. Her honesty in sharing embarrassing moments was crucial to the seminar’s success.
Quick Tip: Have an FAQ call which can be gathered from your website or emails. Turn it into a report.
- Use email marketing as a follow-up tool will keep you connected.
- Sending out thank you cards can offer the personal touch.
- A phone call will go a long way.
There is a sequence when using email marketing to expand your audience; especially with a successful teleseminar.
- Email with call information to be sent at the time of the registration.
- Emails prior to your event as a reminder not to miss it
- Email after the seminar announcing the replay and the offer you made during the teleseminar (your sales, any coupons, deals, etc.)
- A final email a week after the seminar to make sure they got the replay and to remind them of them of the next seminar and offer.
After the 3 days, many of us came back with so much on our list that we started a small group to help with accountability. Due to this group, I am also now hosting a series of workshops that will teach and discuss the Methods of Modern Marketing. If interested, you can sign-up and register for your seat at this riveting seminar.