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Speeding up Websites, Part 1

As many are learning, Google has announced that one of the factors that will improve your SEO performance and, naturally, your user’s experience, is by speeding up your website. At GlobalSpex, we’ve always been cognizant of this but more for our customer’s and their target market rather than search engines. By using CSS, alt tags, image compression in our web design for speed, style, and 509 disability compliance, it seems this might be helpful for optimization as well. But, as always, we are always learning.

So, we are taking additional steps in improving our website’s speed as well as our customer’s. Google suggests installing their speed tool, Page Speed, to help diagnose and suggest ways to compress the site and speed it up.  Below are the areas that Page Speed will review:

  1. Browser Caching – to help with the browser by instructing it to load previously downloaded resources (images, css, html, etc.) from your local disk rather than over the network.
  2. CSS compression – Removing CSS from documents, compression external CSS and removing unused.
  3. JavaScript compression –  minimizing and combining javascript code.
  4. Images – Optimizing and setting dimensions.

So far I’ve compressed our website’s CSS file by removing spaces and extraneous styles. The next suggestion was installing in our .htaccess file with the recommended caching code. (My next post will include this code)

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Christina Hawkins

Since 1999, Christina has been designing and building exceptional websites. With many years of experience in creating thousands of websites, she understands the need for continuing education in her field and, therefore, is constantly learning and teaching others about internet marketing and digital processes. Christina is known for her highly-collaborative methods that help her realize the vision each customer has to successfully create engaging content to captivate targeted audiences across multiple platforms. Christina has honed her digital marketing and graphic design skills so that she can help B2B industries get their message out to their target audience in the right way. In addition to her ability as a digital marketer, Christina serves as a coach and mentor with WPElevation to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.

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