Based on the number of users worldwide, the most popular social networking site today is Facebook. The beauty of Facebook is that it combines the best of both professionals and personal networking making it a good relationship building tool.
Many people spend countless amounts of time on these sites, whether at home, at a café, or even sometimes at work. Some don’t even check their emails regularly but will not a miss a day on Facebook. Social networking sites like Facebook definitely have changed the way the world works. It is a pity not to utilize this tool to your advantage.
How Facebook helps small business owners:
- Get strong online presence- once you have put up a great profile on Facebook, if somebody types your name in Google or any other search engine, your Facebook profile pops up on the first page. By having a well thought-out profile, showing what you can do, who you can help and what you offer, you are giving your business free advertising.
- A good way to publicize your company events and offers.
- Connect with people in your industry – it’s a great way to share the same interests and discuss about common business problems and solutions.
- Reach your target market – due to Facebook’s feature that allows you to see friends of friends, the possibility of reaching out your target market is phenomenal. You can easily start a conversation with someone based on the fact that you have a common friend.
- Use facebook applications such as the marketplace to post your products and services or little widgets that enables you to syndicate your blog directly on your profile
Safety issues about Facebook and how to address it:
Being a public platform, as much as there is a chance for you to build a good reputation, there is also a chance to damage it. This could be avoided by keeping a professional persona in public and leave those really personal, goofy stuff with your closest friends. This can be done by setting the privacy controls on your Facebook accounts to restrict access to your details to only the people who you want them to be seen.