How A Responsive Website For Mobile Users Improves Your Sales

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    Customers respond to the experience of using a website. No matter how shiny your site seems, if the user experience (UX) is troubling, the consumer labels your brand as problematic and ignores you. In internet marketing, enhancing their UX, especially for mobile users, is vital because refusing to improve could mean losing customers. If your custom web design is unresponsive to mobile users, you are losing clients. Mobile users across the globe and around you continue to grow every day. By September 2020, there were 6.95 billion mobile users globally, and by 2021, the number is projected to reach 7.1 billion. If you were holding back on making your website mobile responsive, now is the time.

    What Is A Responsive Website?

    Have you ever tried to view a busy website on a small smartphone screen? Perhaps the website did not shrink to fit your screen, there were too many pop-ups and images, and it was challenging to navigate to the desired page. How quickly do you leave such a website and find another solution?

    mobile web design

    A responsive website expands and contracts based on the screen you are viewing it from. The images, scripts, menus, and resolution automatically switch between devices to give the users a seamless user experience.

    When a user visits your website, they expect to have an easy time browsing, whether on a desktop computer or a smartphone. They’re not looking to zoom in and out, swipe to the side to find your contact, or wait forever for your website to load. A responsive website solves these problems and prevents users from leaving your website without exploring.

    How Does This Affect My Bounce Rate?

    A bounce is recorded for every session a visitor sends a request to a server and goes without making another request to the server. Your website bounce rate measures the number of people that visit your website and leave after viewing one page. It’s a percentage of all the sessions where your visitors viewed a single page and left.

    Is a high bounce rate a bad thing? It depends. If the visited page is the entry to other parts of your website such as product pages and blogs, then it means that you’re losing traffic and leads. You don’t want a high bounce rate for your homepage. However, if the high bounce rate is on a blog page, a high bounce rate is expected since the visitor doesn’t have to make another request to your page.

    If you have an unresponsive website design, visitors have little patience. 57% of visitors leave a page if it takes longer than 3 seconds to load. This means that improving their first impression with your website is vital.

    A great question to ask yourself at this point is, “Why are visitors leaving my website?” The visitors came to your page for a reason. Maybe they saw your social media post or were drawn to your meta description. Whichever the case, they visited your website and either didn’t find their solution or your website took too long to load.

    Therefore, you need to find the reasons for the high bounce rate and solve the problems.

    A truly responsive website not only displays well on mobile devices but feels intuitive down to the last detail. Click To Tweet

    Signs Your Mobile Website Needs Changes

    Too Much Going On

    Images, text in different fonts, numbers, and links can crowd the homepage and drive away users. Crowding makes the homepage challenging to view and navigate. A mobile responsive website should be clean, with essential information prominently displayed at the top.
    Missing Calls To Action

    Your website should have clear calls-to-action that direct the user to your contacts or directions for services. Your contacts for your plumber, contractor, or physician services should be readily available.

    Poor Navigation

    All links to your website pages should be clear and easy to access on the homepage. It should also be obvious where a user will go when they click on a button. The buttons should be of clickable sizes to avoid going to other pages.

    Zooming and Scrolling

    If website users have to zoom in and out to see the font or scroll toward the right or left to access pages, your website is not optimized for mobile users. The font should adjust the size automatically, and information should flow vertically for easy navigation.

    Too Much Typing

    If your forms have too many fields and are complicated, users opt-out. You can minimize the typing by introducing QR codes that support automatic registration.

    Long Loading Time

    Every second your website takes to load increases the risk of a visitor leaving your website. Your custom web design should be as fast as possible.

    How To Improve Your Mobile Website

    Improve Load Time

    Slow load time leads to a higher bounce rate. There are several ways to boost your website load time:

    • Compress images to reduce the file size.
    • Use browser caching to make the loading faster when a user comes back.
    • Use a fast server
    • Reduce redirects

    Remove The Clutter

    Removing visual clutter makes your website more appealing and more comfortable to digest.

    • Limit the information to the essential texts such as logo, sign-in, cart, navigation, and CTA.
    • Remove any emphasis is simple bolding will do
    • Use white spaces to divide elements instead of lines
    • Reduce image sized to fit the screen
    • Do not use pop-ups
    mobile website design clean

    Add Clear Calls-To-Action

    • Keep your CTAs in clear and contrasting buttons for the user to click on. The buttons should stand out from the background.
    mobile web design for construction company

    Improve Your Navigation

    The navigation experience for a mobile user is different from that of a desktop PC. Because the screen is small, you want to fit your navigation menus on the screen without crowding the screen. A navigation menu like that on an app, which appears as a sidebar, consumes less space and is easy to reach.

    Also, since the users use thumbs, the navigation links need to be larger to accommodate various thumb sizes. As the user scrolls down the page, you’ll want to keep the menu hidden but accessible at any point on the page.

    mobile web design menu example

    Allow Zooming 

    Enabling pinch-zoom helps users zoom in and out as needed when browsing content on your website. Users can easily tap on their screen to expand details and zoom out just as quickly without affecting site performance. It’s an essential feature for users that may be visually impaired.

    Allow Scrolling

    Vertical scrolling, especially when reading text, allows the user to enjoy the website on a smartphone. The user can scroll directly on the screen. However, if you have long content pages, it may be a good idea to have a scroll bar to show the user how far they have to go.

    While largely avoided, horizontal scrolling may be beneficial in some instances, such as showing product categories, slide sections, or maps.

    Keep Forms Simple (Reduce Typing)

    When visitors interact with a form, they scan it to decide how long it takes to fill, and how complex it is. If there are too many fields, the user may choose not to fill in the details.

    • Less is more when you want users to sign up. Limit the number of fields to encourage your visitors to sign up.
    • If you have optional fields in your form, mark them.
    • Include an option where users can view their passwords instead of seeing bullets. This aspect is vital if you expect the user to retype passwords.
    • Instead of slicing data fields, use one field; e.g., when collecting the name, use “FULL NAME” instead of “FIRST NAME” and “LAST NAME.”
    • Provide autofocus for fields to guide the user.

    Optimize Your Website for Mobile Users 

    A mobile responsive website is a necessity for all businesses hoping to market their businesses and sell products online to consumers. When creating a mobile-friendly website, you will need experienced developers and website designers in your corner. I have personally been designing websites since 1999, while my team at GlobalSpex has been handpicked for their unique skills to ensure maximum value for each client. Get your free quote as you take this crucial step to transform your site and gain the ultimate edge in internet marketing. 

    How A Responsive Website For Mobile Users Improves Your Sales

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    Christina Hawkins

    Since 1999, Christina has been designing and building exceptional websites partnering with small businesses to help them grow and increase revenue. With many years of experience in creating thousands of websites, she understands the need for continuing education in her field and, therefore, is constantly learning and teaching others about internet marketing and digital processes. In addition to her ability as a digital marketer, Christina serves as a coach and mentor with Agency Mavericks to other digital marketing freelancers, helping them grow their businesses. She is a sponsor and co-leader of Houston's WordPress Meetup. Recently, she spearheaded the next Houston WordCamp 2020 as its coordinator after a 10 year hiatus. She is currently President of the Houston Interactive Marketing Association.

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