You’ve got the perfect product! You know it’ll sell and it can sell well. I mean, what? It’s the perfect product, right?
Well, hold on there. It’s perfect to you because you built it, mixed it, designed it, thought it up. But to others, you have to tell them how perfect it is. You need to let your online visitors know how great it is. So, how? Your product description is one way. Through words, you need to describe what it will do for them. Tell them why they need it.
Is it custom perfume? Tell them what it smells like, flowers from an English garden? Does it smell like the roads of China with a bouquet of osmanthus, rose, and jasmine? They need to know this.
Is it a new widget for a car? What will it do for them? Will it make their lives easier? Will it let them keep their car cleaner and more organized?
Did you design your product for the Commuter CEO? The Stressed Mom? Write to them specifically. Let them know you were thinking of them when you produced it.