As small business owners, we’ve all been the victims of writer’s block. Whether it’s the email you should write, the business plan, or a simple blog post.
You need content for your small business blog, and you need it now. But you’re short on ideas, and topics seem just out of reach.
Don’t panic. Think about the type of blog post as opposed to specific topics. You are not limited to long explanatory, boring topics to reach your customers. Fun and interesting topics are in every industry.
Below, we’ve assembled ten of our favorite blog types. You can use these as a guideline or to help you get past your writer’s block or fear that folks won’t read it.
Let’s walk through them together:
How-To’s & Instructions
As a rule, people turn to the web to learn. They’re in search of knowledge. And how-tos are specifically designed to deliver this knowledge in an instructional, step-by-step article.The most important thing to remember is that these instructional posts allow you to establish your credibility and expertise to your audience.
Example Topic: If you’re in the technology sector, you might choose to release a How-to such as “How to Install WordPress Locally on a Mac Computer.” Alternatively, you may be a cloud-based hosting provider looking to directly promote your service. In this case, an example article might be: “How to Sign Up for Our AWS Hosting Solution.”
List posts are exactly what you think they are—a numbered list of related items that are easy to read. However, lists do not typically employ a step-by-step structure a la How-to’s.Lists are exceptionally popular because of their effectiveness in engaging audiences.
Example Topic:“Top 5 Reasons Your Toilet Overflows and How to Fix them” or “Top 10 Ab Ripping Exercises,” or “The 5 Key Marketing Design Terms You Need to Know.”
Interview posts include thoughts surveyed from industry insiders, outside gurus, or even satisfied customers. An interview offers readers a perspective outside your business. It’s an external look that can not only be valuable to your readers and customers but yourself.
Example Topic: “Interview: John Doe on Achieving Small Business Success.” Or “An interview with Congressman Smith about the local growth in our community and how it affects homeowners.”
Sometimes you can lean on others within your field, provided they aren’t a direct competitor. Link roundups are articles containing hyperlinks to outside news pieces or resources that are likely to be of interest to your target audience. Usually, a pithy one or two-sentence synopsis accompanies each link.
Alternatively, link roundup articles may be used solely to recap your own recent content over a period of time.
Example Topic: “Week Recap: Electronic Entertainment Expo 2017.”
Personal opinions are your opportunity to take the podium and make a strong argument on a topic of interest. This serves two purposes:
- You’re afforded the chance to take a stand on something you believe in.
- The posts deeply engage the audience with content they may be passionate about, inspiring feedback, shares, and more. Yes, you might alienate but you can also inspire.
Example Topic: “How LeBron James Has Surpassed Michael Jordan,” or “Why Nikon Cameras Are Overrated.”
Behind-the-scenes articles are unique because they afford your viewer the opportunity to “peek behind the curtain” and enjoy a glimpse of how you go about your work.
Example Topic: “Watch How We Install this new home’s shower!”or “Watch as we build our latest client’s website.”
Sometimes, your audience simple wants to feel inspired. Inspirational posts are expressly constructed to fulfill this essential need. These posts relay a success story within an industry of interest to your target demographic.
Example Topic: “How John Doe Transformed a Troubled Startup Into a Million-Dollar Business.”
If your website covers an industry as opposed to directly participating through the manufacture of products and services, the review post is a powerful butfamiliartool. Even if you do service a specific product, your review can help you customers with their many questions; Should I buy A or B? And Why?Review posts either dial-in on a specific product or service, or compare multiple products/services within the same niche. Review posts commonly employ a scoring system, compare-and-contrast charts, or both.
Example Topic: “Friday Fights: Constant Contact vs. MailChimp.” Or “Maytag vs. GE”
Podcast Show Notes
Podcasts are a fantastic way to connect to your existing audience and build an even greater, more loyal following. However, your viewers don’t always have time to listen to a full broadcast.The solution? Podcast show notes. There are services like Rev.com that will take your podcast or show and transcribe them for your next blog post.
Example Topic: “Podcast Notes, January 5, 2017: Filmmaking on a Small Budget.”
Why do all the work yourself? Consider pulling in outside experts within your field to contribute their own content. Guest posts can be composed in several styles, including how-tos, lists, personal opinions, et cetera. Note that you should always construct a set of editorial guidelines and expectations in advance of any guest post composition. Your blog has standards, after all!
Example Topic: “John Doe on How to Keep Sales High After the Holidays.”Still desire help building out a blog or website and achieving your small business goals? At GlobalSpex, we specialize in delivering technical expertise and conventional marketing principals to the web.