This was a new venture for Croft Productions as they wanted to become the premier surplus supplier for the oil and gas industry. They needed a way to promote their products but also the flexibility to grow into consignment sales. In addition, the company needed a new brand and logo that appealed to the oil and gas industry but was also a kind of cool thing for stickers on a helmet.
The GlobalSpex team created a custom WordPress website with WooCommerce and custom filtering and layout for several images, custom fields, and PDF spec sheets.
Branding needed to reflect a type of certification. Part of their services is to refurbish oil and gas equipment as well as selling other's equipment. The company and the brand continues to grow and is now adding a consignment feature.
The Results
1000+
Industrial Equipment For Sale
$1.6M
1 Year Revenue
115%
Growth in Traffic Month to Month
The Obstacles
Online Presence
A new, flexible, modern website that was responsive but also allowed their team to add products.
Branding
New company with a new brand.
Ecommerce
The store needed a custom filtering system that allowed customers to find products easily.
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