Sierra Chemical had an excellent message and brand, but it was not represented well online. Initially, they were losing traction in online leads, and the site did not accurately display their services effectively.
We needed to create better integration between the services and past work success to drive trust and credibility. Additional goals were to implement a more in-depth discussion about the company and its location and connection to their target market.
With a more modern website and refreshed content, they were able to improve the recruitment initiatives showing a strong culture-based company. The responsive website is visually engaging and better tells the story of their company and the years they've been working on for industrial cleaning. Exciting new content areas like the services pages emphasize their target market, distinguishing their industrial cleaning versus smaller janitorial cleaning services. Also, adding custom blending has helped reach a wider market and improve sales.
Download 105 Digital Marketing Ideas
If you are stuck on what you can do to promote your company online now, we've compiled 105 Digital Marketing Ideas inside a simple ebook to help spark some ideas.