Indepth was struggling with managing their website in the dashboard and the backend and showing up on the search engines correctly. Then the customers were unable to differentiate a product's components from its accessories. Without that distinction, they were missing upsells and therefore affecting sales. After performing an audit, we found significant issues with the site's performance. It was slow, clunky, and missing opportunities to help their website rank strongly.
The new Indepth Utility Solutions site is a strong credibility asset with improved brand storytelling and better user experience. The goal was to improve upsells while still providing an excellent experience for users. Customers can easily search products through improved navigation, categorization, and filtering. The product specs can be quickly found on each page and downloaded. Video explainers can now be added, and it positions their business as innovative and capable.
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