10 Tips to Optimize Your Moving Company’s Local SEO Efforts
Local moving companies often find it difficult to compete with national companies. To compete online successfully, they must utilize search engine optimization. SEO helps you to rank higher on search engines for defined keywords, generate more local traffic, and convert more clients.
Local SEO is essential to your success if you’re a moving company. You must optimize your website and content for local searches to rank higher in search engine results pages (SERPs). Here, Global Spex shares ten tips that will improve your local SEO efforts!
1. Claim and complete your business listing on Google My Business.
As a moving company, one of the best ways to get found online is to claim and complete your business listing on Google My Business. This free listing lets you control your business’s appearance on Google Search and Maps. When customers search for moving companies in a specific local area, your listing can show up with important information like your hours, website, and reviews.
Claiming and completing your listing is getting harder and harder. If you are lucky, a simple phone call and uploading signage photos are all you need but, we’ve seen a very large
It is worth it though. It’s an essential part of moving company SEO. So if you want to make sure customers can find you online, be sure to claim and complete your Google My Business listing today.
Set up your Google My Business Page listing with your business address, contact information, operating hours, and photos and videos. Remember to check frequently for Google reviews and respond. Thank those who offer positive reviews and for those who post complaints, answer them promptly and positively.
2. Encourage customers to leave positive reviews on Google and other online review sites
As moving companies compete for business, many seek ways to stand out from the crowd. One way to do this is by encouraging customers to leave positive reviews on Google and other online review sites. While good reviews attract new business, they can subtly impact moving company SEO.
Google and other search engines use customer reviews as a way to gauge the quality of a business. As a result, businesses with more positive reviews tend to rank higher in search results. This can give moving companies a significant competitive advantage.
Getting reviews from even the happiest clients is tough, so we recommend automating the process and creating a system where you regularly request reviews. This can help fast-track gathering reviews. Of course, it’s important to note that simply asking customers for positive reviews can often backfire.
Instead, businesses should focus on providing an exceptional level of service. In the end, moving companies that provide great service and encourage customers to leave feedback can reap significant rewards.
3. Make sure your moving company website is properly optimized for local search.
As the saying goes, “The best place to hide a dead body is on the second page of Google search results.” If you want your moving company to be successful, you need to make sure your website is properly optimized for local search.
Fortunately, you can take a few simple steps to improve your ranking. First, ensure your website includes your city and state in the title tags and metatags. This helps search engines understand where your moving company is located.
Second, create local landing pages for each of the cities you serve. This ensures that when someone searches for “movers in XYZ city,” they’ll be directed to a page that’s specifically relevant to their needs. Finally, create content that’s designed to appeal to your local audience. This could include blog posts about moving tips specific to your city or state or news articles about recent local events.
These simple tips can help ensure that your moving company website is properly optimized for local search.
4. Publish high-quality content that is relevant to your target audience.
One of the best ways to improve your moving company’s SEO is to publish high-quality content relevant to your target audience. This means creating content that is informative, engaging, and keyword-rich. It also means making sure that your content is updated regularly.
The most important thing to remember when publishing content is that quality trumps quantity. It’s better to publish a few pieces of high-quality content relevant to your target audience than to churn out a large volume of low-quality content.
If you want your organic search to be successful, focus on publishing high-quality content relevant to your target audience. The best topics for moving companies are those where you answer your client’s questions. Consider creating moving checklists, city pages, and packing and moving tips. Be the resource for your website visitors and customers.
5. Optimize your website’s title tags and meta descriptions with local keywords.
Surprisingly, adding title tags and meta descriptions is not the biggest indicator for Google to rank your website. You can’t ‘keyword stuff’ your way into the top page. What title tags and descriptions do help your website do is get the click from the SERP.
For example, if you’re a moving company based in Los Angeles, you want to use keywords like “Los Angeles moving company” or “LA movers” in your title tags and meta descriptions. When choosing keywords, think from a website visitor’s point of view. Use phrases they would use to search for moving services.
Use Google Ad Words’ Keyword Planner tool to discover how keywords and phrases perform. You should craft your content around those high-performing keywords.
Make sure that your title tags and meta descriptions are interesting and informative. After all, these are the first things people will see when they find your website in the search results. So make them count!
Use persuasive language and strong calls to action to encourage clicks. And remember: clarity is key. The last thing you want is for someone to click on your website only to be confused about what they’re looking at. So take the time to craft title tags and meta descriptions that accurately reflect the content on your website.
6. Add schema markup to your website’s code to help Google understand your business information.
There are many ways to improve your site’s SEO; one of the most effective is schema markup. Schema markup is a code you add to your website to help search engines understand your business information. This code provides structure to your website’s data and makes it easier for Google to index your moving company’s website.
Markup such as this helps search engines better understand what types of information you have on a page, which in turn results in higher rankings for online businesses who use it properly when they’re looking at their organic traffic numbers through Google Analytics or other similar services. This will ensure people find exactly where they want/need something without getting lost among hundreds, if not thousands, of sites offering similar products!
7. Build citations from high-quality websites to improve your moving company’s local SEO.
A citation is a mention of your moving company that might include your company name, address, phone, and web address on another website or directory, with or without a link. Citation building helps to improve your moving company’s visibility and searchability online. When choosing websites to build citations from, look for quality over quantity.
A few mentions on high-quality websites will carry more weight than numerous mentions on low-quality websites. In the words of Steve Jobs, “quality is much better than quantity. One home run is much better than two doubles.” Citations are all about accuracy. We are trying to build accuracy and consistency in your Name, Address, and Phone (NAP).
Wescour the internet for your citation, look for any inaccurate data, and fix it. We also look for bigger players like Facebook, Yellow Pages, Merchant Circle, and Chambers of Commerce. We are looking for, again, consistency, but we are also looking for opportunities to add your listing.
8. Build local backlinks to your website
One of the ways to improve SEO is to build local backlinks. There are a couple of types of websites that you are looking to get a return link:
1) Find a website based in the same city or region as the moving company and link to them from the company’s website. Local backlinks send a strong signal to search engines that the moving company is relevant. Furthermore, local links can also help to increase traffic by providing an additional source of referral traffic.
2) Links from other online articles that discuss a similar topic and have a high authority are also a good place to get backlinks.
9. Choose the Right Keywords That Show Intent.
When you think about how someone might search for moving services near me, it makes sense that they would use phrases like “moving company” or even just type in their city name. The more specific the keyword phrase is to what a user wants on Google instead of generic terms such as “mover” or “moving,” which could mean different things depending on who’s looking at them!
When deciding where your content should be placed on your website, create all pages with your ‘Buyer Intent’ keywords and create blogs for ‘Research Intent’ keywords.
Example of Buyer Intent:
- moving services near me
- [city] moving company
- affordable movers
- piano moving company
Example of Research Intent:
- How to pack my apartment
- Should I tip my mover?
- Should I pack my garage?
10. Create Multiple Service Pages to Target Multiple Cities
At first, you might think that moving company SEO is about optimizing your website for a single city or region. However, creating multiple service pages targeting multiple cities is important if you want to get the most out of your moving company’s SEO efforts. By doing this, you’ll be able to rank for keywords in multiple cities and get more targeted traffic to your website.
Each page should be optimized for a specific city, with unique content that includes relevant keywords. In addition, be sure to include your city in the page title and the H1 tag. Based on our research, you want your city page to be a true resource to help your clients get the most out of learning about the next place they are moving to. We recommend adding local information like schools, how to change your address, register to vote, etc.
You must ensure you adhere to the many SEO tactics required to rank on the first page. It’s complicated because you must marry the Google Gods and your users. Adhering to their needs should always be a priority and will result in a higher quality website overall.
Contact Global Spex Internet Marketing today to discuss your SEO or digital marketing efforts! We would love to provide a comprehensive SEO audit and discuss how we can help your website succeed in local SEO.