How To Manage Your Local Places Listings

There are so many different websites that show users your address, phone, web address. Websites like Google+, Yahoo, Yelp, Facebook, Merchant Circle, it’s all just a crazy mess but you have to be careful to keep track of your local listings.

How do customers find your online listing?

Often it’s not that someone randomly created a listing for you it’s that the bots scoured the internet, found (or scraped) your listing on an online directory and used that for its own website. Sometimes is wrong.. sometimes it’s right. Either way, it is important to make sure the information is accurate.

As customers are trying to find what they need or maybe, simply, find you, you might never know where customers will come from or where the reviews will show. They might see the Google Map listing or the Yelp listing.

If you’ve recently moved or changed phone numbers, is the information shared accurate? Does the website send you to the right page or do they get a 404 error? Did you include your working hours?

Outside of your website, managing your online presence is important to managing  your brand. This coincides with managing your online reviews as well.

Tracking Techniques

I’ve put together some of my techniques for keeping track and managing them.

  1. Create a worksheet of all your listings, web address, email address used to manage, next steps, what is missing. Maybe a Google docs that can be shared with your team. I’ve created one on Google Docs to get you started: https://gxsit.es/1nYLSAz
  2. Don’t allow others to claim your listing. There are 3rd Party companies that will ‘save you time’ by registering and claiming your listings for you. But, what happens when/if the relationship sours or you decide to terminate the contract? Who has access now? How can you get it back? I’ve run into this problem many times when we tried to reclaim the listing. Oftentimes, we have had to let the listing go and start over.
  3. Don’t allow employees to use their personal email address. It’s important not to let a single employee with their personal email or even a company email claim these.¬† As with #2, what happens with the employee moves on? I recommend creating a generic email address like ‘[email protected]’ or a Gmail account that manages company-wide listings. I would then carry this over into your social media pages.
  4. Find all of your listings using a services like Moz.com or UBL.org. It’s almost impossible to manage or list or track the gazillion places your business has been listed. I like to use Moz Local for a modest annual fee to help me manage this.
  5. Make sure your listings all have the same information. Is the website and the phone number correct? Is the company name consistent? Service-area correct?

Uh..Oh! Christina.. I didn’t do those things. Now what!

  1. If a third party has access to your listings, call and email until you get a hold of someone. Be persistent.
  2. You might need to contact Google or Yelp directly.
    1. Google Business Forum: https://productforums.google.com/forum/?hl=en#!forum/business
    2. Yelp: https://www.yelp-support.com/article/How-do-I-claim-a-business-page?l=en_US
  3. Well, that didn’t work so you might have to consider starting over. If you don’t have any reviews, it might not be a big deal. If you do, you’ll have to weigh your options.

If you need help managing your listings, let us know!

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Christina Hawkins

Since 1999, Christina has been designing and building exceptional websites. With many years of experience in creating thousands of websites, she understands the need for continuing education in her field and, therefore, is constantly learning and teaching others about internet marketing and digital processes. Christina is known for her highly-collaborative methods that help her realize the vision each customer has to successfully create engaging content to captivate targeted audiences across multiple platforms. Christina has honed her digital marketing and graphic design skills so that she can help B2B industries get their message out to their target audience in the right way. In addition to her ability as a digital marketer, Christina serves as a coach and mentor with WPElevation to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.

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