Looking For A Bigger Blog Audience?
A client recently asked how they could get more readers to their blog post. Their thought was that if people could subscribe to their blog, it might improve traffic and get more people to the blog. Here is the thing, sometimes, just because you heard you can, doesn’t mean you should.
What I mean is that sometimes there are functions within your WordPress website that are useful and neat and cool and seem as though they might be the best solution. What you need ask yourself though is whether that is right avenue. Is that the method that your audience will use? There are far more questions to ask yourself before you embark on a adding method, even it is as simple as a link.
So the questions you need to ask yourself when you need to increase your blog’s readership:
- Do you know how many visitors you currently have?
- Why do you want more readers?
- What is the goal of your blog?
- How often do you blog?
- Where does your audience hang out?
- Are there specific topics that your audience likes to read.
- These questions should be considered as you ponder the success of your blog.
So how can you get more readers?
- Blog regularly.
Readership increases as you blog more. Publishing a blog once in a while, does not work. You need to be consistent; which is a struggle, I know. Your audience will appreciate it and will expect it. I would consider a calendar of topics to keep you working toward regularly posting.
- Determine the goal of each blog.
Are you blogging to get the word out about your mission? Are you looking for more email subscribers? Are you looking to take on more clients? Are you trying to share future event?
- Calls to Action.
As with any website or piece of content, within each blog post, give your readers a call to action. Going back to your goals, does each blog post give your readers something to do? If your goal is more email subscribers, have you included an Opt-In box? If your goal are more donations, where is your donate button?
- Determine the right social media platform.
Find out where you audience likes to hang out. It might be 2 or 3 places so you’ll need to be sure to share your blog on platforms like Facebook, Twitter, LinkedIn, etc. How old are they?
- The Right Topics.
Have you asked your audience what topics they want to get more of? If you are a non-profit, as your sponsors and volunteers what they want to learn more about. If you are a plumber, have you asked your clients what their biggest questions might be?
- Share it.
Don’t forget to share each blog post on your various social media platforms.
- Email it.
How big is your email list? Don’t forget to share your article with them!
- Repurpose it.
Take the blog post and do a webinar. Then maybe a Facebook live Q&A answer questions about the blog.
- Vary blog styles.
If you write 300 word blog posts, change it up with epic blog posts of 2,000 words. Then another post that incorporates a list or an opinion piece then another that might talk about a new trend.
- Use Your Own Voice.
I’ll be honest, I do hire writers when time gets tight but on the most part I write my own posts. Even if someone else writes the blog post, I will go through and edit so it has my voice.
Each of these are great beginnings to understanding how to get more readers to your blog. Just sharing your blog’s RSS feed hoping they add it to their own blog news feed application, might not get you the results you want. We all consume content very differently; mobile Facebook, news apps, email newsletters, podcasts and video, etc.
With a little planning, you’ll start to see more interest and, hopefully, more readers! Be consistent and keep writing.