Standard Logo Dimensions [List]
**Updated 8/22/2020**
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It’s been over 20 years since I designed my first logo. It’s crazy how every time I create a new profile on a social media platform or control panel or gravatar that I need to go back and create a special logo file that fits the website’s specific dimensions. So I created a list of standard logo dimensions that any company or entrepreneur should have in their shared drive and at the ready to add to their profile.
This is by no means an exhaustive list but it does have the basics for branding.
Logo Rules
- Vector Format. Request your logo designer to provide a vector version of your logo. This allows for editing and changes later on. Your printer can make your logo or smaller as needed.
- Vector Programs. The master file should be required in a vector program such as Illustrator or Sketch so that you or your designer can scale it up to any size you need.
- Long and Wide. You need a horizontal and vertical version of your logo. Consider all of the places your logo will be placed; website, hats, t-shirts, car wraps, business cards, and more and more…
- File Size. For online profiles, be sure to keep your logo image size smaller than 200KB, best if it were under 100KB.
- White and Black. You need your logo in a black version and white version as well as your full-color version. Your logo should be recognizable on many different backgrounds and formats.
Popular Social Media
Below is a list of standard dimensions based on more popular sizes. Then there are some optional dimensions for other social media or mobile options.
- Facebook:
- Profile: 200px x 200px – allow Facebook to crop to 180 x 180 so you have a full border
- Cover: 1640 x 624px
- Google+:
- Profile: 250px x 250px
- Twitter:
- Profile: 400px x 400px
- Cover: 1500 х 1500px
- YouTube Channel icon:
- Profile photo (circular): 800 x 800px
- Thumbnail photo: 1280 x 720px
- Cover photo: 2560 x 1440px
- LinkedIn:
- Profile: 400px x 400px (This should be your photo not your logo)
- Background Image: 1584px x 396px
- LinkedIn Company:
- Profile: 1536px x 768px
- Instagram:
- Profile: 110px x 110px
- Pinterest:
- Profile: 165px x 165px
Logos for Websites
- Favicons:
- 16px x 16px
- 32px x 32px
- 48px x 48px
- Website Horizontal
- 250px x 150px
- 350px x 75px
- 400px x 100px
- Website Square or Vertical:
- 160px x 160px
- Schema Markup
- 1200 x 728
Logos for Mobile App Icons
- iPhone 6S, 6+, 7+: 180 px x 180 px
- iPad: 152 px x 152 px
- Android: 192 px x 192 px
- Windows: 62 px x 62 px
Logos for Print
Here are some logo sizes for print:
- The maximum size that can be screen printed on a T-shirt is usually 14 inches x 15 inches
- On an 11 oz. mug, the standard print size area is 8.5 inches x 3 inches
- On an average hat, the logo size is around 3 inches- 3 1/2 inches wide
Some Frequently Asked Questions
-
- How big should my logo be?
Your logo should be designed using tools that allow you to create vector images. This way your logo is not confined to a specific size. - How much should a custom logo cost?
It depends on your budget. In my opinion, if you are just starting out, I would not spend more than $1000. Spend your money on the things that are going to generate revenue now. We’ve built websites for customers using a simple font and later they came back for a professional logo design after they had a budget. Remember that even the largest companies in the world started with beginner logos. - What are some affordable design tools?
We have the Adobe Suite so we use Illustrator. This would be if you are starting your career in graphic design and you plan on creating logos as a career. If it’s your own business and you need something quick without a budget, I would consider Canva which is a free tool. Another tool might be Sketch. You watch my video where I show you how to manage your social media graphics using Canva. - Which files should I request from my designer?
- Black version (transparent) as EPS and PNG
- White version (transparent) as EPS and PNG
- File as EPS
- File as JPG
- File as PNG (transparent)
- How big should my logo be?
More Resources
Videos:
How to Manage Social Media Graphics Using Canva
Need a favicon?
Sizes for ads and icons
- https://sproutsocial.com/insights/social-media-image-sizes-guide
- https://www.fileformat.info/tip/web/imagesize.htm
- https://iconhandbook.co.uk/reference/chart
Facebook: https://www.facebook.com/PagesSizesDimensions/
Google+: https://support.google.com/plus/answer/1057172?hl=en
LinkedIn:
- https://help.linkedin.com/app/answers/detail/a_id/32617/~/adding-a-homepage-image-or-logo-to-company-pages
- https://www.linkedin.com/help/linkedin/answer/430 – Profile Photo Guidelines and Conditions
YouTube: https://support.google.com/youtube/answer/2976309?hl=en
Mobile App Icons
- https://developer.apple.com/library/ios/documentation/UserExperience/Conceptual/MobileHIG/IconMatrix.html#//apple_ref/doc/uid/TP40006556-CH27-SW1
- https://appiconmaker.co
If you have other logo dimensions that you think should be added, leave your idea in the comment section below.
Just what I was looking for. Thank you!
You are welcome! Glad I could help.
Thank you so much. Highly appreciate your resources : )
Hi, I am a self-educated graphic design freelancer. I have designing logos for my customers for more than 3 years. And today, there is a customer asking “Do you have dimensions?”. I don’t understand what it is. It’s the first time someone asking for dimensions for a logo. So I searched on google, and find this article. My question is… Is this article answering my customer’s question?
I am waiting your answer, thank you. 🙂
Hello Kelambit, I think your customers want to know the exact height and width of the logo you designed for them. I would also recommend asking them where they think the logo will be used.
Hi Kelambit, it depends on which place exactly you would use it, if you are using the illustrator in creating your logo, that means the logo will fit all places and all dimentions because you will make it as a (SHAPE) the shape never loose pixels so its adjustable
thank you
Oh yes! Good point, Tamer. If it’s in a vector format (TIFF, EPS, AI, etc), the size would not matter.
Thank you very much for this. Since i am a one-man show for my startup i was looking for this 🙂
Much Appreciated
So glad it helped, Mohamed.
Hi. Thanks for the awesome blog. I had no idea logo dimensions varied with regard to websites. Here is the 2nd place i’ve heard something like ‘vector program’. What is it? Is it made for creating logos? Is it open source (free to download)? Be blessed. I’m Mukiiri from Kenya.
Hello Peter, simply put a vector file allows you to adjust the size and dimensions of your graphic without losing anything. I found this that might be of use to you: https://www.qualitylogoproducts.com/beginners-guide-to-vector-art.htm
Hey christina .. thanks alot to for sharing very important knowledge
So I’m created my logo…the dimension 3909 x 884…it seems too big based on this article…what is the standard font size. I think thats where my problem lies.
Hi Toni, 3909 x 884? Which website are you trying to create your logo for?
Hello, I am a self taught Graphic designer, and I don’t understand What dimensions I should make the initial logo since they all very
Hi Johnny,
Using a vector software, like Illustrator, I recommend starting with their default size. Your logo shouldn’t be dependent on a size. It might be vertical or horizontal. It most definitely should be in a vector format so the logo can be placed on any size image or material (business cards, hats, etc.).
Here are more tips: https://www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/
Hei Cristina,
Thank you very much for a nice update about logo dimensions, it helps a lot!
I have just a question, the dimensions you have written are in cm or mm?
Hi Raquel, I am glad it was helpful. These dimensions are meant for online display and are in pixels. But you make a good point. I added above the list that these are in pixels.
Hi, where do I change the size from? By clicking the transform tool? yep, I am a noob.
Thanks for sharing, I was getting ready to do a custom
logo but was unsure what size to use.
Perfect! thanks so much.
I am creating my own logo for my business and thank you this was so useful.
You are welcome, Merve.
hlw dear, i try to make a logo for my District branding, but i can’t fix what is the standard size. my logo will be used in website, banner, signboard……. give me proper solution please. thanks.
Tanvir, there is no standard size. You should not worry about size as you design your logo. You should design the logo in a vector format so you can adjust the size depending on the platform. Your web designer can then resize for the website. Your printer can resize for the sign. Your marketer can then resize for other formats like social media.
Here are more tips: https://www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/
Thank you. This was very helpful.
Not being funny or anything, but isn’t it a bit ironic that you’re teaching us about logo sizes to use, and then have a different size for your own logo? I don’t see anything near 244×60 anywhere in this article, but that’s your own logo size.
Hi Chris! That’s a great observation and you are correct, for my own website, I chose those dimensions. If you are referring to the section, Logos for Websites, those dimensions are for those directories or listing websites that you’ll need a logo to brand them. Those seem to be the typical size. I still find all different varieties of sizes. I wish I could list them all. If you know of any, please let me know and I’ll add them here.
Nice article ….Christina Hawkins
, please guide me, how to start my own designing business , I have 3+ years exp. in designing
Not sure how far along you are as a designer or how much experience you have. Do you want to be a freelancer or own your own design business? I started by helping local businesses. I stepped outside my house and networked. I survived on customer referrals then online marketing. I keep learning new techniques and am always trying to find how I can be a solution to a problem. Not sure if you’ve tried some of the online freelancer tools like Upwork to give you a boost and earn some trust with agencies or freelancers looking for certain skills. Good luck!
Thanks. Very informative.
For About 3 Months, I Have Being Having Issues With logo. Some Fit In Google, And Refuse Facebook, It Was Annoying. Thanks So Much For This Help.
Thanks so much. this is exactly what i was looking for. keep it up.
Hi there. I usually use the 250px by 150px for Website. But this time I tried something different. 150px by 150px. And it looked better
Thank you for sharing this information!!!
You are very generous. 🙂
how much margin is usually used for the horizontal, vertical, and square logos?
Hi Tanner. That is really up to you. You’d have to see how it looks with margins in the various platforms.
Thank you so much for helping so many of us. You are the boss.
Wow! Thank you, Laurie.
Hello,
I designed a logo in Illustrator and then converted it to a vector in photoshop. I use a software and the icon on the top right of the website has the logo, but the words in my logo are illegible( can’t read them) any suggestions? We don’t want the logo to be so big but the words you can’t make out an they are a big part of the brand and presentation of the logo.
I was trying to make a logo for my website but didn’t know what the dimensions should be. This information has been useful. Thanks for sharing it.
Thanks this article helped me out
Thanks for the time to gather all the info and share it.
Again thanks 🙂
Initially, I used a free website that provided stock quality logos with all the sizes listed. After reworking my website before going public I decided I wanted to make a better logo on my own. Then came my question of sizes. Thank you very much!
You are welcome, Chelsea. Glad it helped.
Thank you for this information!! Why is it that I had in my head that logo’s need to have 500×500 dimensions?