It’s been over 15 years since I designed my first logo. It’s crazy how every time I create a new profile on a social media platform or control panel that I need to go back and create a special logo file that fits the website’s specific dimensions. So I created a list of standard logo dimensions that any company or entrepreneur should have in their shared drive.
This is by no means an exhaustive list but it does have the basics for branding only.
First, some basic rules for logos.
- You should have the master copy of your logo in a vector format. This allows for editing and changes later on.
- The master file should be made in a vector program such as Illustrator so that you or your designer can scale it up to any size you need.
- You need a horizontal and vertical version of your logo. Consider all of the places your logo will be placed; website, hats, t-shirts, car wraps, business cards, and more and more...
- For online profiles, be sure to keep your logo image size smaller than 200KB, best if it were under 100KB.
Below is a list of standard dimensions based on more popular sizes. Then there are some optional dimensions for other social media or mobile options.
Logo Dimensions Are In Pixels
Popular Social Media
- Facebook: 200 px x 200 px
- allow Facebook to crop to 180 x 180 so you have a full border
- Google+: 250 px x 250 px
- Twitter: 400 px x 400 px
- YouTube Channel icon: 98 px x 98 px
- LinkedIn: 300 px x 300 px
- LinkedIn Company: 1536 px x 768 px
- Instagram: 110 px x 110 px
- Pinterest: 165 px x 165 px
Logos for Websites
- 16 px x 16 px
- 32 px x 32 px
- 48 px x 48 px
- Website Horizontal
- 250 px x 150 px
- 350 px x 75 px
- 400 px x 100 px
- Website Square or Vertical:
- 160 px x 160 px
More Logo Dimensions To Consider
Mobile App Icons
- iPhone 6S, 6+, 7+: 180 px x 180 px
- iPad: 152 px x 152 px
- Android: 192 px x 192 px
- Windows: 62 px x 62 px
Need help with more size dimensions?
Sizes for ads and icons
Mobile App Icons
If you have other logo dimensions that you think should be added, leave your idea in the comment section.