Standard Logo Dimensions
**Updated 4/25/2018**
It’s been over 15 years since I designed my first logo. It’s crazy how every time I create a new profile on a social media platform or control panel that I need to go back and create a special logo file that fits the website’s specific dimensions. So I created a list of standard logo dimensions that any company or entrepreneur should have in their shared drive.
This is by no means an exhaustive list but it does have the basics for branding only.
First, some basic rules for logos.
- You should have the master copy of your logo in a vector format. This allows for editing and changes later on.
- The master file should be made in a vector program such as Illustrator so that you or your designer can scale it up to any size you need.
- You need a horizontal and vertical version of your logo. Consider all of the places your logo will be placed; website, hats, t-shirts, car wraps, business cards, and more and more...
- For online profiles, be sure to keep your logo image size smaller than 200KB, best if it were under 100KB.
Below is a list of standard dimensions based on more popular sizes. Then there are some optional dimensions for other social media or mobile options.
Logo Dimensions Are In Pixels
Popular Social Media
- Facebook: 200 px x 200 px
- allow Facebook to crop to 180 x 180 so you have a full border
- Google+: 250 px x 250 px
- Twitter: 400 px x 400 px
- YouTube Channel icon: 98 px x 98 px
- LinkedIn: 300 px x 300 px
- LinkedIn Company: 1536 px x 768 px
- Instagram: 110 px x 110 px
- Pinterest: 165 px x 165 px
Logos for Websites
- Favicons:
- 16 px x 16 px
- 32 px x 32 px
- 48 px x 48 px
- Website Horizontal
- 250 px x 150 px
- 350 px x 75 px
- 400 px x 100 px
- Website Square or Vertical:
- 160 px x 160 px
More Logo Dimensions To Consider
Mobile App Icons
- iPhone 6S, 6+, 7+: 180 px x 180 px
- iPad: 152 px x 152 px
- Android: 192 px x 192 px
- Windows: 62 px x 62 px
More Resources
Need help with more size dimensions?
Need a favicon?
https://realfavicongenerator.net/
https://www.favicon-generator.org/
Sizes for ads and icons
- https://sproutsocial.com/insights/social-media-image-sizes-guide
- https://www.fileformat.info/tip/web/imagesize.htm
- https://iconhandbook.co.uk/reference/chart
Facebook: https://www.facebook.com/PagesSizesDimensions/
Google+: https://support.google.com/plus/answer/1057172?hl=en
YouTube: https://support.google.com/youtube/answer/2976309?hl=en
Mobile App Icons
- https://developer.apple.com/library/ios/documentation/UserExperience/Conceptual/MobileHIG/IconMatrix.html#//apple_ref/doc/uid/TP40006556-CH27-SW1
- https://www.visualpharm.com/articles/icon_sizes.html
If you have other logo dimensions that you think should be added, leave your idea in the comment section.
Just what I was looking for. Thank you!
You are welcome! Glad I could help.
Thank you so much. Highly appreciate your resources : )
Hi, I am a self-educated graphic design freelancer. I have designing logos for my customers for more than 3 years. And today, there is a customer asking “Do you have dimensions?”. I don’t understand what it is. It’s the first time someone asking for dimensions for a logo. So I searched on google, and find this article. My question is… Is this article answering my customer’s question?
I am waiting your answer, thank you. 🙂
Hello Kelambit, I think your customers want to know the exact height and width of the logo you designed for them. I would also recommend asking them where they think the logo will be used.
Hi Kelambit, it depends on which place exactly you would use it, if you are using the illustrator in creating your logo, that means the logo will fit all places and all dimentions because you will make it as a (SHAPE) the shape never loose pixels so its adjustable
thank you
Oh yes! Good point, Tamer. If it’s in a vector format (TIFF, EPS, AI, etc), the size would not matter.
Thank you very much for this. Since i am a one-man show for my startup i was looking for this 🙂
Much Appreciated
So glad it helped, Mohamed.
Hi. Thanks for the awesome blog. I had no idea logo dimensions varied with regard to websites. Here is the 2nd place i’ve heard something like ‘vector program’. What is it? Is it made for creating logos? Is it open source (free to download)? Be blessed. I’m Mukiiri from Kenya.
Hello Peter, simply put a vector file allows you to adjust the size and dimensions of your graphic without losing anything. I found this that might be of use to you: https://www.qualitylogoproducts.com/beginners-guide-to-vector-art.htm
Hey christina .. thanks alot to for sharing very important knowledge
So I’m created my logo…the dimension 3909 x 884…it seems too big based on this article…what is the standard font size. I think thats where my problem lies.
Hi Toni, 3909 x 884? Which website are you trying to create your logo for?
Hello, I am a self taught Graphic designer, and I don’t understand What dimensions I should make the initial logo since they all very
Hi Johnny,
Using a vector software, like Illustrator, I recommend starting with their default size. Your logo shouldn’t be dependent on a size. It might be vertical or horizontal. It most definitely should be in a vector format so the logo can be placed on any size image or material (business cards, hats, etc.).
Here are more tips: https://www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/
Hei Cristina,
Thank you very much for a nice update about logo dimensions, it helps a lot!
I have just a question, the dimensions you have written are in cm or mm?
Hi Raquel, I am glad it was helpful. These dimensions are meant for online display and are in pixels. But you make a good point. I added above the list that these are in pixels.
Hi, where do I change the size from? By clicking the transform tool? yep, I am a noob.
Thanks for sharing, I was getting ready to do a custom
logo but was unsure what size to use.
Perfect! thanks so much.
I am creating my own logo for my business and thank you this was so useful.
You are welcome, Merve.
hlw dear, i try to make a logo for my District branding, but i can’t fix what is the standard size. my logo will be used in website, banner, signboard……. give me proper solution please. thanks.
Tanvir, there is no standard size. You should not worry about size as you design your logo. You should design the logo in a vector format so you can adjust the size depending on the platform. Your web designer can then resize for the website. Your printer can resize for the sign. Your marketer can then resize for other formats like social media.
Here are more tips: https://www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/
Thank you. This was very helpful.
Not being funny or anything, but isn’t it a bit ironic that you’re teaching us about logo sizes to use, and then have a different size for your own logo? I don’t see anything near 244×60 anywhere in this article, but that’s your own logo size.
Hi Chris! That’s a great observation and you are correct, for my own website, I chose those dimensions. If you are referring to the section, Logos for Websites, those dimensions are for those directories or listing websites that you’ll need a logo to brand them. Those seem to be the typical size. I still find all different varieties of sizes. I wish I could list them all. If you know of any, please let me know and I’ll add them here.
Nice article ….Christina Hawkins
, please guide me, how to start my own designing business , I have 3+ years exp. in designing
Not sure how far along you are as a designer or how much experience you have. Do you want to be a freelancer or own your own design business? I started by helping local businesses. I stepped outside my house and networked. I survived on customer referrals then online marketing. I keep learning new techniques and am always trying to find how I can be a solution to a problem. Not sure if you’ve tried some of the online freelancer tools like Upwork to give you a boost and earn some trust with agencies or freelancers looking for certain skills. Good luck!
Thanks. Very informative.
For About 3 Months, I Have Being Having Issues With logo. Some Fit In Google, And Refuse Facebook, It Was Annoying. Thanks So Much For This Help.
Thanks so much. this is exactly what i was looking for. keep it up.
Hi there. I usually use the 250px by 150px for Website. But this time I tried something different. 150px by 150px. And it looked better
Thank you for sharing this information!!!
You are very generous. 🙂
how much margin is usually used for the horizontal, vertical, and square logos?
Hi Tanner. That is really up to you. You’d have to see how it looks with margins in the various platforms.
Thank you so much for helping so many of us. You are the boss.
Wow! Thank you, Laurie.
Hello,
I designed a logo in Illustrator and then converted it to a vector in photoshop. I use a software and the icon on the top right of the website has the logo, but the words in my logo are illegible( can’t read them) any suggestions? We don’t want the logo to be so big but the words you can’t make out an they are a big part of the brand and presentation of the logo.
I was trying to make a logo for my website but didn’t know what the dimensions should be. This information has been useful. Thanks for sharing it.
Thanks this article helped me out
Thanks for the time to gather all the info and share it.
Again thanks 🙂