Standard Logo Dimensions [List]

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    **Updated 8/22/2020**

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    It’s been over 20 years since I designed my first logo. It’s crazy how every time I create a new profile on a social media platform or control panel or gravatar that I need to go back and create a special logo file that fits the website’s specific dimensions. So I created a list of standard logo dimensions that any company or entrepreneur should have in their shared drive and at the ready to add to their profile.

    This is by no means an exhaustive list but it does have the basics for branding.

    Logo Rules

    1. Vector Format. Request your logo designer to provide a vector version of your logo. This allows for editing and changes later on. Your printer can make your logo or smaller as needed.
    2. Vector Programs. The master file should be required in a vector program such as Illustrator or Sketch so that you or your designer can scale it up to any size you need.
    3. Long and Wide. You need a horizontal and vertical version of your logo. Consider all of the places your logo will be placed; website, hats, t-shirts, car wraps, business cards, and more and more…
    4. File Size. For online profiles, be sure to keep your logo image size smaller than 200KB, best if it were under 100KB.
    5. White and Black. You need your logo in a black version and white version as well as your full-color version. Your logo should be recognizable on many different backgrounds and formats.

    Popular Social Media

    Below is a list of standard dimensions based on more popular sizes. Then there are some optional dimensions for other social media or mobile options.

    • Facebook:
      • Profile: 200px x 200px – allow Facebook to crop to 180 x 180 so you have a full border
      • Cover: 1640 x 624px
    • Google+:
      • Profile: 250px x 250px
    • Twitter:
      • Profile: 400px x 400px
      • Cover: 1500 х 1500px
    • YouTube Channel icon:
      • Profile photo (circular): 800 x 800px
      • Thumbnail photo: 1280 x 720px
      • Cover photo: 2560 x 1440px
    • LinkedIn:
      • Profile: 400px x 400px (This should be your photo not your logo)
      • Background Image: 1584px x 396px
    • LinkedIn Company:
      • Profile: 1536px x 768px
    • Instagram:
      • Profile: 110px x 110px
    • Pinterest:
      • Profile: 165px x 165px

    Logos for Websites

    • Favicons:
      • 16px x 16px
      • 32px x 32px
      • 48px x 48px
    • Website Horizontal
      • 250px x 150px
      • 350px x 75px
      • 400px x 100px
    • Website Square or Vertical:
      • 160px x 160px
    • Schema Markup
      • 1200 x 728

    Logos for Mobile App Icons

    • iPhone 6S, 6+, 7+: 180 px x 180 px
    • iPad: 152 px x 152 px
    • Android: 192 px x 192 px
    • Windows: 62 px x 62 px

    Logos for Print

    Here are some logo sizes for print:

    • The maximum size that can be screen printed on a T-shirt is usually 14 inches x 15 inches
    • On an 11 oz. mug, the standard print size area is 8.5 inches x 3 inches
    • On an average hat, the logo size is around 3 inches- 3 1/2 inches wide

    Some Frequently Asked Questions

      1. How big should my logo be?
        Your logo should be designed using tools that allow you to create vector images. This way your logo is not confined to a specific size.
      2. How much should a custom logo cost?
        It depends on your budget. In my opinion, if you are just starting out, I would not spend more than $1000. Spend your money on the things that are going to generate revenue now. We’ve built websites for customers using a simple font and later they came back for a professional logo design after they had a budget. Remember that even the largest companies in the world started with beginner logos.
      3. What are some affordable design tools?
        We have the Adobe Suite so we use Illustrator. This would be if you are starting your career in graphic design and you plan on creating logos as a career. If it’s your own business and you need something quick without a budget, I would consider Canva which is a free tool. Another tool might be Sketch. You watch my video where I show you how to manage your social media graphics using Canva.
      4. Which files should I request from my designer?
        1. Black version (transparent) as EPS and PNG
        2. White version (transparent) as EPS and PNG
        3. File as EPS
        4. File as JPG
        5. File as PNG (transparent)

    More Resources

    How to Manage Social Media Graphics Using Canva

    Need a favicon?

    Sizes for ads and icons





    Mobile App Icons

    If you have other logo dimensions that you think should be added, leave your idea in the comment section below.

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    Christina Hawkins

    Christina Hawkins is CEO of GlobalSpex, Inc. and a Fractional CMO for her clients. A seasoned digital marketer since 1999, Christina has designed and built exceptional websites partnering with small businesses to help them grow and increase revenue. She understands that digital marketing is a constantly evolving technology and works to stay on top of the latest changes. She is always looking for the best route for clients' lead generation needs and revenue. In addition to her ability as a digital marketer, Christina is a coach and mentor with Agency Mavericks to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.


    1. Karen on November 2, 2016 at 11:24 am

      Just what I was looking for. Thank you!

      • Christina Hawkins on November 2, 2016 at 2:59 pm

        You are welcome! Glad I could help.

    2. Ruchi on November 13, 2016 at 4:32 pm

      Thank you so much. Highly appreciate your resources : )

    3. Kelambit on November 14, 2016 at 2:41 am

      Hi, I am a self-educated graphic design freelancer. I have designing logos for my customers for more than 3 years. And today, there is a customer asking “Do you have dimensions?”. I don’t understand what it is. It’s the first time someone asking for dimensions for a logo. So I searched on google, and find this article. My question is… Is this article answering my customer’s question?

      I am waiting your answer, thank you. 🙂

      • Christina Hawkins on November 14, 2016 at 9:40 pm

        Hello Kelambit, I think your customers want to know the exact height and width of the logo you designed for them. I would also recommend asking them where they think the logo will be used.

      • tamer on March 7, 2018 at 8:29 am

        Hi Kelambit, it depends on which place exactly you would use it, if you are using the illustrator in creating your logo, that means the logo will fit all places and all dimentions because you will make it as a (SHAPE) the shape never loose pixels so its adjustable
        thank you

        • Christina Hawkins on March 8, 2018 at 1:57 pm

          Oh yes! Good point, Tamer. If it’s in a vector format (TIFF, EPS, AI, etc), the size would not matter.

    4. Mohamed on December 9, 2016 at 7:52 am

      Thank you very much for this. Since i am a one-man show for my startup i was looking for this 🙂

      Much Appreciated

      • Christina Hawkins on December 12, 2016 at 11:09 am

        So glad it helped, Mohamed.

    5. Peter Mukiiri on January 8, 2017 at 11:35 am

      Hi. Thanks for the awesome blog. I had no idea logo dimensions varied with regard to websites. Here is the 2nd place i’ve heard something like ‘vector program’. What is it? Is it made for creating logos? Is it open source (free to download)? Be blessed. I’m Mukiiri from Kenya.

      • Christina Hawkins on January 9, 2017 at 10:57 am

        Hello Peter, simply put a vector file allows you to adjust the size and dimensions of your graphic without losing anything. I found this that might be of use to you:

        • Sabahat on June 14, 2017 at 5:02 am

          Hey christina .. thanks alot to for sharing very important knowledge

    6. Toni Fuqua on February 9, 2017 at 12:28 pm

      So I’m created my logo…the dimension 3909 x 884…it seems too big based on this article…what is the standard font size. I think thats where my problem lies.

      • Christina Hawkins on February 9, 2017 at 9:03 pm

        Hi Toni, 3909 x 884? Which website are you trying to create your logo for?

    7. johnny on February 19, 2017 at 10:23 pm

      Hello, I am a self taught Graphic designer, and I don’t understand What dimensions I should make the initial logo since they all very

      • Christina Hawkins on February 21, 2017 at 4:55 pm

        Hi Johnny,
        Using a vector software, like Illustrator, I recommend starting with their default size. Your logo shouldn’t be dependent on a size. It might be vertical or horizontal. It most definitely should be in a vector format so the logo can be placed on any size image or material (business cards, hats, etc.).

        Here are more tips:

    8. Raquel Garcia López on February 23, 2017 at 2:22 am

      Hei Cristina,
      Thank you very much for a nice update about logo dimensions, it helps a lot!
      I have just a question, the dimensions you have written are in cm or mm?

      • Christina Hawkins on February 23, 2017 at 7:59 am

        Hi Raquel, I am glad it was helpful. These dimensions are meant for online display and are in pixels. But you make a good point. I added above the list that these are in pixels.

        • Riverinternet on July 3, 2017 at 1:12 am

          Hi, where do I change the size from? By clicking the transform tool? yep, I am a noob.

    9. Scott White on February 26, 2017 at 8:04 am

      Thanks for sharing, I was getting ready to do a custom
      logo but was unsure what size to use.

    10. James Harrington on March 1, 2017 at 3:14 pm

      Perfect! thanks so much.

    11. merve on April 18, 2017 at 3:43 am

      I am creating my own logo for my business and thank you this was so useful.

      • Christina Hawkins on May 3, 2017 at 7:11 pm

        You are welcome, Merve.

    12. Tanvir on May 13, 2017 at 9:36 am

      hlw dear, i try to make a logo for my District branding, but i can’t fix what is the standard size. my logo will be used in website, banner, signboard……. give me proper solution please. thanks.

      • Christina Hawkins on July 3, 2017 at 9:13 am

        Tanvir, there is no standard size. You should not worry about size as you design your logo. You should design the logo in a vector format so you can adjust the size depending on the platform. Your web designer can then resize for the website. Your printer can resize for the sign. Your marketer can then resize for other formats like social media.

        Here are more tips:

    13. Suchitra on May 21, 2017 at 6:03 pm

      Thank you. This was very helpful.

    14. Chris on June 20, 2017 at 2:54 am

      Not being funny or anything, but isn’t it a bit ironic that you’re teaching us about logo sizes to use, and then have a different size for your own logo? I don’t see anything near 244×60 anywhere in this article, but that’s your own logo size.

      • Christina Hawkins on June 20, 2017 at 3:03 pm

        Hi Chris! That’s a great observation and you are correct, for my own website, I chose those dimensions. If you are referring to the section, Logos for Websites, those dimensions are for those directories or listing websites that you’ll need a logo to brand them. Those seem to be the typical size. I still find all different varieties of sizes. I wish I could list them all. If you know of any, please let me know and I’ll add them here.

    15. Ankur on August 14, 2017 at 5:22 am

      Nice article ….Christina Hawkins
      , please guide me, how to start my own designing business , I have 3+ years exp. in designing

      • Christina Hawkins on August 14, 2017 at 9:08 pm

        Not sure how far along you are as a designer or how much experience you have. Do you want to be a freelancer or own your own design business? I started by helping local businesses. I stepped outside my house and networked. I survived on customer referrals then online marketing. I keep learning new techniques and am always trying to find how I can be a solution to a problem. Not sure if you’ve tried some of the online freelancer tools like Upwork to give you a boost and earn some trust with agencies or freelancers looking for certain skills. Good luck!

    16. Puneet on September 7, 2017 at 12:23 pm

      Thanks. Very informative.

    17. Xycinews on November 7, 2017 at 8:45 am

      For About 3 Months, I Have Being Having Issues With logo. Some Fit In Google, And Refuse Facebook, It Was Annoying. Thanks So Much For This Help.

    18. christian nwamadu on November 19, 2017 at 12:32 pm

      Thanks so much. this is exactly what i was looking for. keep it up.

    19. OceanTechView on January 9, 2018 at 5:26 am

      Hi there. I usually use the 250px by 150px for Website. But this time I tried something different. 150px by 150px. And it looked better

    20. Kathleen on February 9, 2018 at 2:17 pm

      Thank you for sharing this information!!!

      You are very generous. 🙂

    21. Tanner on April 2, 2018 at 11:59 pm

      how much margin is usually used for the horizontal, vertical, and square logos?

      • Christina Hawkins on April 3, 2018 at 1:56 pm

        Hi Tanner. That is really up to you. You’d have to see how it looks with margins in the various platforms.

    22. Laurie on April 27, 2018 at 9:05 am

      Thank you so much for helping so many of us. You are the boss.

      • Christina Hawkins on April 27, 2018 at 6:19 pm

        Wow! Thank you, Laurie.

    23. Stephen West on May 9, 2018 at 9:19 am


      I designed a logo in Illustrator and then converted it to a vector in photoshop. I use a software and the icon on the top right of the website has the logo, but the words in my logo are illegible( can’t read them) any suggestions? We don’t want the logo to be so big but the words you can’t make out an they are a big part of the brand and presentation of the logo.

    24. Wendy Q on May 22, 2018 at 3:14 am

      I was trying to make a logo for my website but didn’t know what the dimensions should be. This information has been useful. Thanks for sharing it.

    25. Ahsan Qadir on July 31, 2018 at 12:09 pm

      Thanks this article helped me out

    26. CKLFP on August 26, 2018 at 10:38 am

      Thanks for the time to gather all the info and share it.
      Again thanks 🙂

    27. Jenny on June 7, 2021 at 2:07 am

      Hey Christina,
      I can’t even begin to explain how many problems I had to face to find the logo dimensions for my WordPress website. This content saved me some time and I would probably keep coming back to your blog when I set up my profile on other social media platforms.
      Thanks a ton. Have a wonderful day, you certainly made my day :))

    28. PX Media on September 7, 2021 at 1:25 am

      Awesome information! Such a wonderful reference! Thanks for all the hard work you have obviously put into this!

      • Christina Hawkins on September 7, 2021 at 5:14 pm

        Aww.. thanks, PX.

    29. parschoon on November 3, 2021 at 4:01 pm


      Thanks for this info. I need to resize logo for larger print on a razor type sign/banner. What size X & Y of horizontal type logo would you recommend for this print application?

      • Christina Hawkins on November 9, 2021 at 10:52 am

        It all depends on the size of your sign and its design. The resolution will be your biggest concern. I’d recommend an EPS file so that the printer can use it properly. Good luck!

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