LinkedIn Lead Generation Strategies – Part IV – Adding People to your Network
Now that you’ve spent time on your personal profile, now think about making connections with others. When you make a connection, make it personal. Talk about them – not you.
One artist shared her favorite connection request “of all time”.
“I got an invitation from someone who told me she had loved a particular magazine article, which she named, because it had such beautiful illustrations, citing three reasons why these really resonated with her. She said she had recognized my style in my logo on LinkedIn, and wanted to connect with me so she could keep up with my work.
“I was particularly proud of those illustrations and flattered that she recognized my style from my logo. That was the most pleasing invitation I ever had.”
The person sending the invitation followed the Golden Rule of making it all about the person she was seeking to connect with – from an informed standpoint.
What sixty-three per cent of LinkedIn members don’t respond to is the standard, default invitation, unedited:
That message is about as warm and inviting as a handshake from a wet fish!
Before you send an invite, make sure you can personalize the message. If you have not met the person in person at a networking lunch or through a co-worker, try to use these tips:
• Review the person’s profile and see what groups they are members of on LinkedIn. Do you share the same interests?
• Become a member of one of their groups ONLY if it is relevant to you. Group owners and other members can see your profession and can spot a fake.
• When you want to connect with that person again, an option will come up that you can select to explain that you are members of the same group.
• OR you can use the group to send a message to the person explaining why you would like to connect.
Once you have sent your invitation, LinkedIn will obligingly present you with a page full of headers under the excuse of “People You May Know.” You can scroll through these forever, looking for people to connect with. Don’t base this simply on who you know. In fact, there may be people you know whom you choose not to connect with.
The question you should be asking yourself, when picking and choosing, is: “Who would I hang out with and talk to at a local networking lunch or industry conference without even noticing the time pass by?” In other words, who would you have things in common with? Who would you easily find subjects to discuss – enthusiastically.
Those are the people you need to connect with.