How To Transfer Google Analytics Owners

Table of Contents

    Transferring Google Analytics property from one account to another is not as bad as it seems. Below is a step-by-step visual guide on how to transfer an analytics property. Before you start you’ll need the following information:

    • Your Google Login
    • The Google Email address that you will transfer the property to.

    Part One

    Within the account that you are transferring to, make sure you have Manage Users and Edit Permissions first.

    1. Log into your Google Account and choose your property. Then click ‘Admin.’

    google analytics transfer owner

    2. Click ‘Add the new user.’

    google analytics transfer owner

    3. Click  the + sign.

    google analytics transfer owner

    4.  Click ‘Add New User’

    google analytics transfer owner

    4. Add Email and Permissions

    google analytics transfer owner

    Part Two

    Once you’ve been added as a User, you can now proceed with transferring the Property.

    5. After adding the new user, go back to the Old Google Account and click Property Settings.

    google analytics transfer owner

    6. Click Move Property

    google analytics transfer owner

    7. Select Destination Account.

    In the dropdown menu under “Move Property,” select the destination account you want to transfer to.

    Note: If you do not see the property, go back to Part One and make sure you have Manage Users and Edit Permissions on the destination account

    google analytics transfer owner

    8. Choose Permission Levels & Start

    • Below the dropdown menu, choose whether or not you wish to keep user permissions.
    • Click Start Now.
    • Click “Confirm” on the warning box that will appear
    • Log into the destination account and check if the transfer was successful

    google analytics transfer owner


    That’s it! Good luck.


    Photo by Edho Pratama on Unsplash

    google analytics image

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    Christina Hawkins

    Christina Hawkins is CEO of GlobalSpex, Inc. and a Fractional CMO for her clients. A seasoned digital marketer since 1999, Christina has designed and built exceptional websites partnering with small businesses to help them grow and increase revenue. She understands that digital marketing is a constantly evolving technology and works to stay on top of the latest changes. She is always looking for the best route for clients' lead generation needs and revenue. In addition to her ability as a digital marketer, Christina is a coach and mentor with Agency Mavericks to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.