I get a lot of push-back from clients who really dread writing blogs. I don’t blame them. I know the idea of it is scary, time consuming, and, like me, wonder what they’ll write about. Let alone the idea that what they’ll write will be well received.
But try to get past those fears as best you can and think about your customers. Then think about how it is your duty to inform and educate as a professional. It doesn’t matter what your business, service, or product, your customers need your expertise as only you can tell it. It’s why they sought you out.
[su_pullquote align=”right”]Start writing, no matter what. The water does not flow until the faucet is turned on.” – Louis L’Amour, Author[/su_pullquote]
So how do you know when you are ready to start blogging?
1. You have something to say.
I have read so many books, listened to hours of podcasts, and read countless blog posts. What is so amazing about them all is that they were all from people who were trying to help their clients and customers. They started to write and talk so that they could share their knowledge with others and help them grow. They had topics that needed to be explained and shared and they were the best person to share it. They had something to say. Honestly, we all do.
How often do you find yourself in front of your customers explaining to them the newest machinery that just came out and can help them improve their homes efficiency, or the best way to look for a new piece of property for your business, or the latest trends in oil and gas industry that affects your customers that rely on your chemical expertise?
You can put this all in writing and establish yourself as the expert. Put it out there. Create an article or blog and put it on your LinkedIn profile to share or post it on your Facebook Fan page, and/or Tweet about it to your followers.
2. You find yourself explaining a lot to customers
Do you answer the same question over and over? Those topics are prime for a blog post. Yes, a frequently asked question section can help a little for the quick answers but sometimes you need a little more details, some photos, illustrations, and links for more resources.
When you are the phone and and a customer asks you a question and you find yourself taking a few minutes to answer, that is a blog post waiting to happen and your customers (or future customers) might appreciate it.
3. You can’t find the answers yourself for your customers.
[su_pullquote align=”left”]“When I sit down to write a book, I do not say to myself, ‘I am going to produce a work of art.’ I write it because there is some lie that I want to expose, some fact to which I want to draw attention, and my initial concern is to get a hearing.”
—George Orwell[/su_pullquote]So as with the above reason, where you find yourself explaining things a lot, I know I’ve tried to send them to another website. But I am surprised to find that the information is sorely lacking or even wrong. Maybe it is outdated or just didn’t make sense. You know you can answer this question better or, at the least, you owe it to your customers to help them with a better article. Share it this with other once you are complete. You never know who else out there had that question.
So whatever your reason for blogging, coming from an altruistic approach might help you take that leap. Coming from the idea that you owe it to your customers and clients to better inform them, might help spark that writer in you.
The best part? You become the expert.. the go to person. Your customer will thank you for it.
So get started!