The Fort Bend Chamber of Commerce is an influential, voluntary association of business and community leaders organized to energize the growth and prosperity of Fort Bend county, build consensus on critical policy issues affecting various interests, and mobilize a common, shared vision for the future of our region.
The Challenge
Easier user navigation and website maintenance by staff.
The Fort Bend Chamber had a website, but it was becoming difficult and expensive to maintain. Members found it difficult to find crucial information about events and joining the chamber. The goal was to increase traffic and keep users on the website to find all of the resources.
The Solutions
Conversion to WordPress
We made it easier to manage the website by using WordPress as the platform. With new page builders and backend management, staff have much more flexibility to move blocks of information, edit content, change photos, as well as build a blog.
The Solution
Pared down navigation.
Based on analytics and research, we found that much of the old website had pages that were unused. So by removing those pages and revising the navigation, users and members are able to find what they need quickly.
The Outcome
Based on analytics and research, we found that much of the old website had pages that were unused. So by removing those pages and revising the navigation, users and members are able to find what they need quickly.