CMS Part I: Do you need a CMS?

Table of Contents

    First of all, what is a CMS, anyway?

    CMS stands for content management system. It is a system used to support the development, management, distribution and publishing of content on your website. But is it CMS suitable for your website?

    Like any system, CMS has its pros and cons. Let’s run them down before we come into conclusion if a CMS is for you.

    Content Management Systems Pros & Cons

    The PROS:

    • Simplifies content creation and editing by its easy-to-use authoring environment that works like Word. So no worries if you are not familiar with html or writing codes.
    • Can be much less expensive and faster to build if using one of the many templates or themes available (rather than custom designing).
    • Allows managing of the structure of the site by simplifying the process. You may even just drag-and-drop to restructure the site without breaking links.
    • Allows for multiple users while ensuring that each can only change the section of the site that they’re responsible for. Once content is written, it is sent to a central hub where it is automatically sent for approval and editorial review.
    • Ensures consistency across the entire site by featuring publishing engines that allow the page layout and appearance of the site applied automatically during publishing.
    • A CMS can also be customized to build template sites, site builder sites or blogs. * Low Cost – some web-based CMSs are free.

    And the CONS:

    • If Custom Designed can be Higher Cost – to design a customized CMS site will cost a lot more than a static site because it will require a lot more work for the designer.
    • Restricted HTML editing. The design can be somewhat restricted after the website is developed.
    • It can be difficult to switch web hosts.
    • Prone to errors – the fact that it’s open to multi-users, especially if the site contains many files makes it error-prone. It may take the web developer a lot of time to figure out the error and can result to having to get the site offline to fix it.
    • Flexibility in design is limited to the templates that CMS sites primarily use.
    • The website can tend to look like a CMS website.

    So is CMS a good fit for your website?
    The answer depends on your requirements like how many times a year do you make updates on your website? How much does your developer charge you for an update? Do you only require regular updates on some parts of your site? Do you have the time and the manpower to sustain your site’s update?

    Once you have answered these questions, we will be in a better position to decide whether CMS is suitable for you.

    If you need additional recommendations on what system will be most effective for your website, call me on 281-201-4527 or email me.

    P.S. If a CMS interests you, look out next week to find out which CMS type is best for you.

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    Christina Hawkins

    Christina Hawkins is CEO of GlobalSpex, Inc. and a Fractional CMO for her clients. A seasoned digital marketer since 1999, Christina has designed and built exceptional websites partnering with small businesses to help them grow and increase revenue. She understands that digital marketing is a constantly evolving technology and works to stay on top of the latest changes. She is always looking for the best route for clients' lead generation needs and revenue. In addition to her ability as a digital marketer, Christina is a coach and mentor with Agency Mavericks to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.

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