Design Does Make A Difference

Another web design firm, Questus, polled 435 employed US residents over 18 and asked them what influenced their decision to buy from a website. What they found was their initial reaction to the site made a large impact. 43% agreed that a web site’s appearance will affect their decision-making on whether to trust or distrust the store and 25% strongly agreed with this. 25% of the respondents neither agreed nor disagreed.

“We find that Web sites have three seconds to make an impression,” said Jeff Rosenblum, co-founder and research and strategy director of Questus. “The actual usability is more important than aesthetics, but at the same time aesthetics are critical.”

37% of the respondents noted that navigation can make or break their decision to buy next to 32% who said that checkout process is important. A whopping 68% said price is a factor as well. Another factor was product descriptions and shipping options, 38% and 44% respectively.

So what are we to read from this? Well, design is a very important to a web site’s success. For e-commerce site’s just having your web site on the internet with the best prices is no longer acceptable, a design’s look and feel, navigating to products and service, shipping policies and the checkout process will all determine whether a customer feels comfortable enough to buy from you.

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Christina Hawkins

Since 1999, Christina has been designing and building exceptional websites. With many years of experience in creating thousands of websites, she understands the need for continuing education in her field and, therefore, is constantly learning and teaching others about internet marketing and digital processes. Christina is known for her highly-collaborative methods that help her realize the vision each customer has to successfully create engaging content to captivate targeted audiences across multiple platforms. Christina has honed her digital marketing and graphic design skills so that she can help B2B industries get their message out to their target audience in the right way. In addition to her ability as a digital marketer, Christina serves as a coach and mentor with WPElevation to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.