Web Design
How To Write Great B2B Website Content [List]
Writing content for a B2B website is about much more than playing to SEO and search rankings. While those things are essential to achieving exposure and sales, they won’t help you much if your website is full of junk content. Writing that’s difficult to read, unbacked statistics, and poor layouts can all send a potential…
Read More8 Web Design Trends That Are Outdated in 2019
As with anything, in the past year, web design trends have already changed. As we all keep updating our mobile devices with new technology, so does our idea of what constitutes good aesthetics and user interface. As the technology keeps expanding, so does a website’s need to keep improving. See my blog post about when…
Read More8 Killer Website Conversions That Contractors Can Use Today! [Examples]
Optimizing your website for Google (SEO) is a critical part of your overall success. But, if SEO is your trail of breadcrumbs, conversion is your trap. The best SEO strategy on the plant isn’t going to be successful if you can’t convert your clients during their journey to (and on) your website. What happens when…
Read More9 Attributes for Customer Centric B2B Website Design [Examples]
In this post you’ll learn what makes a good website that puts the customer first. In fact, these are specific actions we take for every B2B website design we build as well as our own. So, what is a customer-centric website? Essentially, it is a B2B website design that includes all of the elements that…
Read More28 B2B Website Design Terms You Should Know [Infographic]
[Infographic] Oh yes! I am guilty of it. If you’ve been in a single industry for as long as I have, you tend to assume that everyone knows your industry terms and jargon. You start spewing phrases to customers and the look at you like deers in headlights. I get that way talking to my…
Read More3 Quick Fixes For Your B2B Website You Can Accomplish This Week
For any B2B website, it’s a bit daunting when you think about all of the many things you have to take into consideration with making your website successful. If it’s not performing well, what do you do first? What can you do right now that can help you improve your website traffic? Before we get…
Read MoreWhy Digital Marketing Matters For Your Company
This time, I’ll drill down into the “why” — the big reasons for making digital marketing an integral part of your brand and marketing strategy as a whole.
Read MoreWhat Is Digital Marketing?
So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…
Read MoreWebsite Scrolling
Surprisingly, I am getting pushback lately on designing websites that scroll. I thought that myth was dead but apparently it is not. If you are curious if a website should scroll, then end your curiosity now. It can… and it will. There. Done. No? Okay.. let’s keep going then. 1. Too many screen sizes. As…
Read More8 Key Elements for Your Services Website Pages
**Updated Oct 24, 2018 Your B2B service website pages is the meat of your website. These are usually the second page folks will visit. Depending on your search engine optimization, these landing pages might include the homepage, an industry page or your Service page(s). So even though we concentrate so much on the homepage, your…
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