Web Design
3 Quick Fixes For Your B2B Website You Can Accomplish This Week
For any B2B website, it’s a bit daunting when you think about all of the many things you have to take into consideration with making your website successful. If it’s not performing well, what do you do first? What can you do right now that can help you improve your website traffic? Before we get…
Read MoreWhy Digital Marketing Matters For Your Company
This time, I’ll drill down into the “why” — the big reasons for making digital marketing an integral part of your brand and marketing strategy as a whole.
Read MoreWhat Is Digital Marketing?
So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…
Read MoreWebsite Scrolling
Surprisingly, I am getting pushback lately on designing websites that scroll. I thought that myth was dead but apparently it is not. If you are curious if a website should scroll, then end your curiosity now. It can… and it will. There. Done. No? Okay.. let’s keep going then. 1. Too many screen sizes. As…
Read MoreYour Services Web Page
So now we’ve come up on the sales pages. This is the meat of your website. These are usually the second page folks will land on. Depending on your search engine optimization, these might be the homepage. So even though we concentrate so much on the homepage, your Services or Product sales pages should be…
Read MoreYour Contact Us Page
Your Contact Us page does not need to be boring with only your phone and address. You can do some neat stuff here. Here are some ideas: A Google Map If you have a physical address, a dynamic, embedded Google map can help your visitors get quick directions to their phone. You can go to…
Read MoreYour About Us Page Content
Okay, so let’s move on and talk about your website’s About Us page. To many, this is the easiest page to write. I mean, let’s be real, it’s about you and your company. Now this is something you can really sink your teeth into, right? But, let’s take a step back and consider what about your About…
Read MoreYour Homepage Content
So many of our customers are not sure what to say on the homepage. Many are a little confused about the homepage’s purpose. We think of the traditional idea that it is the door to your website. The homepage is usually the door, but your website will have many doorways. But this first page is…
Read MoreSales and Branding Worksheet
So many of our customers are not sure what to say on the homepage. The homepage is not the place for your mission statement or purpose. The homepage is meant to: Let your customers know within 3 seconds what it is you do; Why You? A couple of seconds after that, what you want them…
Read MoreWhat should I put on my homepage?
With the change in how we access websites, I often wonder if there really is a homepage anymore. We tend to access websites through various channels and land on various interior websites. My philosophy? Every page is a homepage. Where people land depends on your internet marketing goals and campaigns. If you are performing any…
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