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What Is Digital Marketing?

what is digital marketing image

So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…

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How to Respond to a Negative Online Review

How to respond to a negative online review

{Updated May 31, 2017} Oh No! It happened. You got a bad review and it’s not a 4 or even a 3 star. It’s a 1 star! It’s heartbreaking, I know. You work very hard and you understand that you can’t please everybody all of the time and you’ll run into it every now and…

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What is a Hashtag Campaign?

These days, hashtags are virtually universal. From Twitter to Instagram to Facebook and seemingly everywhere in-between, hashtags are now used widely to collect information about a specific topic easier. The purpose of hashtags is to tie user’s conversations together so that people who are not connected or friends can participate in the same conversation. However,…

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Posts You Can Write Now!

As small business owners, we’ve all been the victims of writer’s block. Whether it’s the email you should write, the business plan, or a simple blog post. You need content for your small business blog, and you need it now. But you’re short on ideas, and topics seem just out of reach. Don’t panic. Think…

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Digital Darwinism – Live or Die By Marketing Innovation

Future of Marketing 2016

It’s a scary thought. We need to keep up with social trends and marketing changes or die. We, as business owners need to get in front of it. Meaningful, significant, shareable. Listening to Brian Solis, a self proclaimed philosopher and digital change maker. Brian was at the The Next Web (https://www.youtube.com/watch?v=BoYMrWEzztk) conference last year. He…

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2015 Internet Marketing Wrap Up

2015 Internet Marketing Wrap Up

So it’s already 2016 but, typical of my own blogging, I am late to the punch. For my own purposes, I’ve been reviewing my company’s internet marketing strategy and processes so, as I like to record what I’ve learned for myself, I thought I’d go ahead and write them here. It’s therapeutic for myself and…

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Standard Logo Dimensions

logo sizes and versions every business owner need

**Updated 4/25/2018** It’s been over 15 years since I designed my first logo. It’s crazy how every time I create a new profile on a social media platform or control panel that I need to go back and create a special logo file that fits the website’s specific dimensions. So I created a list of…

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Rory Sutherland’s TED Talk – Life Lessons From an Ad Man

Mr. Sutherland talks about the concept of perception. He goes into some great stories about how we, as consumers, perceive products and services, and how marketing will affect this. He gives a great story about Alexander the Great’s idea to make the potato a desired food using re-branding. He made the potato a scarce food…

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