How Do I Improve My Local SEO With Google’s 3-Pack [5 Steps]

featured image - google 3 pack

Google is constantly evolving the search experience, especially local SEO. Because local SEO is ever-changing, businesses must do everything they can to adapt or else, they can fall behind their competition. A recent update in Google search results changed the way local businesses are featured in the search engine result pages (SERPS) when a user…

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How To Write Great B2B Website Content [List]

How Write Website Content

Writing content for a B2B website is about much more than playing to SEO and search rankings. While those things are essential to achieving exposure and sales, they won’t help you much if your website is full of junk content. Writing that’s difficult to read, unbacked statistics, and poor layouts can all send a potential…

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How Many Words Do You Need For A Web Page?

Word Count for Web Content

 Many business owners, bloggers, and marketing specialists grapple with the question of word count. What is the ideal length for an article to rank high in SEO metrics, and at the same time provide a satisfying answer to a user’s query? Is there a specific formula for article length that should be consulted? To…

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85 Topic Ideas for Your Next Blog Post

digital marketing consultant

** Updated October 15, 2018** You’re likely sick of hearing about the importance of having great blog post content. But you know you need it in order to have something to promote via social media. And you know that great blog posts can bring in lots of long-tail search engine visitors. What you may have…

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What Is Digital Marketing?

what is digital marketing image

So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…

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What is a Hashtag Campaign?

These days, hashtags are virtually universal. From Twitter to Instagram to Facebook and seemingly everywhere in-between, hashtags are now used widely to collect information about a specific topic easier. The purpose of hashtags is to tie user’s conversations together so that people who are not connected or friends can participate in the same conversation. However,…

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What Is an Online Conversion?

“Optimize your website to increase your online conversions” – have you been hearing this same, old sentence for some time now? If yes, then you’re not alone! As marketers, we tend to forget, like any small business owner, that not everyone lives in our world. We spew technical terms like sales funnels, content management systems,…

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The 6 Human Needs That Affect SEO

The 6 Human Needs & SEO

[I give examples of search results and how each entry uses a human need to entice a click] As sit at my desk, every day, scouring the internet for information that can help my customers, it’s easy to see how some of the successful websites tend to tug at some of our basic human needs.…

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Top 7 Ways Your Oil & Gas Website is Not Working For You

How Your Oil and Gas Website is Not Working For You

It’s not a surprise after meeting with an oil and gas executive or engineer, that they like to remind me that their oil and gas website design is only meant to showcase their work. They believe that their website only serves as a means to show-off their projects or to legitimize their business. They don’t…

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5 SEO Tips You Didn’t Know Could Rock Your World

Houston SEO 5 Tips to Rock Your World

You know that having a website is key to any business. This is your virtual “store front” that connects you with millions of people around the world. For local businesses, your audience may not very large, however you can capitalize on the many business opportunities business using Search Engine Optimization (SEO). You also know that…

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