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What Is Digital Marketing?

what is digital marketing image

So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…

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What is a Hashtag Campaign?

These days, hashtags are virtually universal. From Twitter to Instagram to Facebook and seemingly everywhere in-between, hashtags are now used widely to collect information about a specific topic easier. The purpose of hashtags is to tie user’s conversations together so that people who are not connected or friends can participate in the same conversation. However,…

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What Is an Online Conversion?

“Optimize your website to increase your online conversions” – have you been hearing this same, old sentence for some time now? If yes, then you’re not alone! As marketers, we tend to forget, like any small business owner, that not everyone lives in our world. We spew technical terms like sales funnels, content management systems,…

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The 6 Human Needs That Affect SEO

The 6 Human Needs & SEO

[I give examples of search results and how each entry uses a human need to entice a click] As sit at my desk, every day, scouring the internet for information that can help my customers, it’s easy to see how some of the successful websites tend to tug at some of our basic human needs.…

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Top 7 Ways Your Oil & Gas Website is Not Working For You

How Your Oil and Gas Website is Not Working For You

It’s not a surprise after meeting with an oil and gas executive or engineer, that they like to remind me that their oil and gas website design is only meant to showcase their work. They believe that their website only serves as a means to show-off their projects or to legitimize their business. They don’t…

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5 SEO Tips You Didn’t Know Could Rock Your World

Houston SEO 5 Tips to Rock Your World

You know that having a website is key to any business. This is your virtual “store front” that connects you with millions of people around the world. For local businesses, your audience may not very large, however you can capitalize on the many business opportunities business using Search Engine Optimization (SEO). You also know that…

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2015 Internet Marketing Wrap Up

2015 Internet Marketing Wrap Up

So it’s already 2016 but, typical of my own blogging, I am late to the punch. For my own purposes, I’ve been reviewing my company’s internet marketing strategy and processes so, as I like to record what I’ve learned for myself, I thought I’d go ahead and write them here. It’s therapeutic for myself and…

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2015 Yoast SEO Plugin Changes

SEO Yoast WordPress Plugin Changes

So I’ve gotten some calls and emails lately from clients about the most recent Yoast’s WordPress SEO plugin changes. It was pretty dramatic. There have been some changes that can help even the most novice blogger improve their SEO settings. Not sure what Yoast plugin does?  In a nutshell, “the plugin automatically tests the important…

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Managing Your Local Places Listing

Google Local Map

There are so many different websites that show users your address, phone, web address. Websites like Google+, Yahoo, Yelp, Facebook, Merchant Circle, it’s all just a crazy mess but you have to be careful to keep track of your local listings. It’s imperative as we all just don’t know where customers will come from or…

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How Your Website Drives Your Marketing Strategy

Chart Internet Marketing Network

As a small business owner, a good marketing strategy will drive your business. Most of us are not fortunate enough to have the background and training to create and maintain a professional website and therefore we must invest the time and money. The website typically is the one tool that is underused by the majority…

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