SEM
What Is Digital Marketing?
So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…
Read MoreHow to Delete A Google Review
It happens, sometimes you might review the wrong business. But, all is not lost! It is possible to delete a review so you can start over. Google doesn’t make it easy to find so I thought I’d give everyone a short tutorial. 1. Go to Google.com and login with the account you used to login.…
Read MoreWhat Is an Online Conversion?
“Optimize your website to increase your online conversions” – have you been hearing this same, old sentence for some time now? If yes, then you’re not alone! As marketers, we tend to forget, like any small business owner, that not everyone lives in our world. We spew technical terms like sales funnels, content management systems,…
Read MoreThe Art of Managing Expectations
Expectations: we all have them. Whether we’re anticipating a favorite food to taste a certain way, pulling for that promotion at work, or hoping to build a successful new brand from scratch – expectations are found everywhere. Managing expectations in business is necessary in order to function with effectiveness and consistency. A website build consists…
Read MoreNew Website? Now What?
Congratulations, Your Website Is Complete. Now What? Finally, you have done it! All those weeks of research to find the right web design company; weeks spent preparing content and photos; days of quality checking and coordination with your web designer, all that effort has finally paid off. Whew! Congratulations on your new website. So, that’s…
Read MoreThe 6 Human Needs That Affect SEO
[I give examples of search results and how each entry uses a human need to entice a click] As sit at my desk, every day, scouring the internet for information that can help my customers, it’s easy to see how some of the successful websites tend to tug at some of our basic human needs.…
Read More2015 Internet Marketing Wrap Up
So it’s already 2016 but, typical of my own blogging, I am late to the punch. For my own purposes, I’ve been reviewing my company’s internet marketing strategy and processes so, as I like to record what I’ve learned for myself, I thought I’d go ahead and write them here. It’s therapeutic for myself and…
Read MoreNet-Neutrality Won!
Not sure what Net-Neutrality is? John Oliver explains it very well. After a call to action to the public, the public won and the FCC will keep Title II rules.
Read MoreRory Sutherland’s TED Talk – Life Lessons From an Ad Man
Mr. Sutherland talks about the concept of perception. He goes into some great stories about how we, as consumers, perceive products and services, and how marketing will affect this. He gives a great story about Alexander the Great’s idea to make the potato a desired food using re-branding. He made the potato a scarce food…
Read MoreWhy You Need a Gravatar If You Want to Be Recognized Online
The word “gravatar” may sound a bit foreign to some, but the truth is that you see gravatars practically every time you go online. It’s that little photo on your website! In fact, getting your own gravatar and using it to represent either yourself or your business can be key to your personal brand. It’s…
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