SEM

85 Topic Ideas for Your Next Blog Post

digital marketing consultant

** Updated October 15, 2018** You’re likely sick of hearing about the importance of having great blog post content. But you know you need it in order to have something to promote via social media. And you know that great blog posts can bring in lots of long-tail search engine visitors. What you may have…

Read More

What Is Digital Marketing?

what is digital marketing image

So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…

Read More

How to Delete A Google Review

How Delete Google Review

It happens, sometimes you might review the wrong business. But, all is not lost! It is possible to delete a review so you can start over. Google doesn’t make it easy to find so I thought I’d give everyone a short tutorial. 1. Go to Google.com and login with the account you used to login.…

Read More

What Is an Online Conversion?

“Optimize your website to increase your online conversions” – have you been hearing this same, old sentence for some time now? If yes, then you’re not alone! As marketers, we tend to forget, like any small business owner, that not everyone lives in our world. We spew technical terms like sales funnels, content management systems,…

Read More

The Art of Managing Expectations

Expectations Web Design

Expectations: we all have them. Whether we’re anticipating a favorite food to taste a certain way, pulling for that promotion at work, or hoping to build a successful new brand from scratch – expectations are found everywhere. Managing expectations in business is necessary in order to function with effectiveness and consistency. A website build consists…

Read More

New Website? Now What?

Houston Website Design

Congratulations, Your Website Is Complete. Now What? Finally, you have done it! All those weeks of research to find the right web design company; weeks spent preparing content and photos; days of quality checking and coordination with your web designer, all that effort has finally paid off. Whew! Congratulations on your new website. So, that’s…

Read More

The 6 Human Needs That Affect SEO

The 6 Human Needs & SEO

[I give examples of search results and how each entry uses a human need to entice a click] As sit at my desk, every day, scouring the internet for information that can help my customers, it’s easy to see how some of the successful websites tend to tug at some of our basic human needs.…

Read More

2015 Internet Marketing Wrap Up

2015 Internet Marketing Wrap Up

So it’s already 2016 but, typical of my own blogging, I am late to the punch. For my own purposes, I’ve been reviewing my company’s internet marketing strategy and processes so, as I like to record what I’ve learned for myself, I thought I’d go ahead and write them here. It’s therapeutic for myself and…

Read More

Rory Sutherland’s TED Talk – Life Lessons From an Ad Man

Mr. Sutherland talks about the concept of perception. He goes into some great stories about how we, as consumers, perceive products and services, and how marketing will affect this. He gives a great story about Alexander the Great’s idea to make the potato a desired food using re-branding. He made the potato a scarce food…

Read More