Marketing

This time, I’ll drill down into the “why” — the big reasons for making digital marketing an integral part of your brand and marketing strategy as a whole.

**Updated Oct 24, 2018 Your B2B service website pages is the meat of your website. These are usually the second page folks will visit. Depending on your search engine optimization, these landing pages might include the homepage, an industry page or your Service page(s). So even though we concentrate so much on the homepage, your…

Okay, so let’s move on and talk about your website’s About Us page. To many, this is the easiest page to write. I mean, let’s be real, it’s about you and your company. Now this is something you can really sink your teeth into, right? But, let’s take a step back and consider what about your About…

So many of our customers are not sure what to say on the homepage. Many are a little confused about the homepage’s purpose. We think of the traditional idea that it is the door to your website. The homepage is usually the door, but your website will have many doorways. But this first page is…

So many of our customers are not sure what to say on the homepage. The homepage is not the place for your mission statement or purpose. The homepage is meant to: Let your customers know within 3 seconds what it is you do; Why You? A couple of seconds after that, what you want them…