Marketing
My Top 10 Favorite WordPress Plugins in 2019
I was going through my old blog posts and making some corrections. Some posts I keep just for posterity but some really needed an update. One in particular is ‘Top 10 Favorite WordPress Plugins” from 2009! It’s an oldie but goodie. I’ve already going back and removed links to either dead plugins or some that…
Read MoreHow Do I Respond To An Online Review [A Guide]
Oh No! It happened. You got a bad review and it’s not a 4 or even a 3 star. It’s a 1 star! It’s heartbreaking, I know. You work very hard and you understand that you can’t please everybody all of the time and you’ll run into it every now and then. But to see…
Read MoreThe Top 8 Competitor Research Resource List And Tools
As the owner or operator of a growing business, you are responsible for keeping a pulse on the competition. By learning about your competitors’ marketing techniques, their product mixes, and their new target markets, you can adjust your own marketing strategy to gain an edge in your industry. Below is a look at the top…
Read MoreHow To Write Great B2B Website Content [List]
Writing content for a B2B website is about much more than playing to SEO and search rankings. While those things are essential to achieving exposure and sales, they won’t help you much if your website is full of junk content. Writing that’s difficult to read, unbacked statistics, and poor layouts can all send a potential…
Read MoreWhy Digital Marketing Matters For Your Company
This time, I’ll drill down into the “why” — the big reasons for making digital marketing an integral part of your brand and marketing strategy as a whole.
Read MoreWhat Is Digital Marketing?
So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…
Read MoreWordPress Automation – A Big Picture View
Automate WordPress Video WordPress Houston Meetup presentation about automating WordPress internally and externally. Internal processes as well as automating marketing and business process. WordPress Automation Types of WordPress Automation Internal Vs. External Internal = Block spam, Backups, Schedule blogs, Compress Images External = Marketing, Business Processes, Data Collection Internal WordPress Automation Comment Management = Akismet Backups…
Read More8 Key Elements for Your Services Website Pages
**Updated Oct 24, 2018 Your B2B service website pages is the meat of your website. These are usually the second page folks will visit. Depending on your search engine optimization, these landing pages might include the homepage, an industry page or your Service page(s). So even though we concentrate so much on the homepage, your…
Read MoreYour About Us Page Content
Okay, so let’s move on and talk about your website’s About Us page. To many, this is the easiest page to write. I mean, let’s be real, it’s about you and your company. Now this is something you can really sink your teeth into, right? But, let’s take a step back and consider what about your About…
Read MoreYour Homepage Content
So many of our customers are not sure what to say on the homepage. Many are a little confused about the homepage’s purpose. We think of the traditional idea that it is the door to your website. The homepage is usually the door, but your website will have many doorways. But this first page is…
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