Internet Marketing

What Is an Online Conversion?

“Optimize your website to increase your online conversions” – have you been hearing this same, old sentence for some time now? If yes, then you’re not alone! As marketers, we tend to forget, like any small business owner, that not everyone lives in our world. We spew technical terms like sales funnels, content management systems,…

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Video Tools That I Use

I was preparing a presentation for the local Chamber and thought I’d share the tools that I use for my videos: (Full disclosure. Yes, these are affiliate links. I get 1 or 2 cups of coffee if you click these and decide to buy.) The Lighting. Neewer 700W Professional Photography 24×24 inches/60×60 centimeters Softbox with…

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New Website? Now What?

Houston Website Design

Congratulations, Your Website Is Complete. Now What? Finally, you have done it! All those weeks of research to find the right web design company; weeks spent preparing content and photos; days of quality checking and coordination with your web designer, all that effort has finally paid off. Whew! Congratulations on your new website. So, that’s…

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How Often Should We Redesign Our Website?

When Should You Redesign Website?

No! Say it ain’t so! I recently had a meeting today with a transportation company. Their website was about 4 years old. It looked okay but the navigation could be improved, they were missing some crucial elements like the About Us section, oh, and it was not responsive. One of their questions was the all…

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Digital Darwinism – Live or Die By Marketing Innovation

Future of Marketing 2016

It’s a scary thought. We need to keep up with social trends and marketing changes or die. We, as business owners need to get in front of it. Meaningful, significant, shareable. Listening to Brian Solis, a self proclaimed philosopher and digital change maker. Brian was at the The Next Web (https://www.youtube.com/watch?v=BoYMrWEzztk) conference last year. He…

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How Do You Know You Are Ready to Start Blogging?

Ready for Blogging

I get a lot of push-back from clients who really dread writing blogs. I don’t blame them. I know the idea of it is scary, time consuming, and, like me, wonder what they’ll write about. Let alone the idea that what they’ll write will be well received. But try to get past those fears as…

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How I use Zapier

zapier automation

I am a big proponent of any tool or piece of technology that helps me run my business a little smoother. Even better if it can help me keep up with the prospects and clients and deliver a better service. So about a year ago I discovered a neat little tool called Zapier. If you…

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