Internet Marketing
Don’t Bury Your Head in the Sand
How Digital Marketing Holds the Key to Success for Healthcare Practices As a healthcare provider, it’s as important to have a digital marketing strategy in place as for any other component of your marketing plan. While setting up and maintaining an up-to-date website, blog, email and social media campaigns may seem daunting at worst and…
Read MoreWhy Digital Marketing Matters For Your Company
This time, I’ll drill down into the “why” — the big reasons for making digital marketing an integral part of your brand and marketing strategy as a whole.
Read MoreWhat Is Digital Marketing?
So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…
Read More8 Key Elements for Your Services Website Pages
**Updated Oct 24, 2018 Your B2B service website pages is the meat of your website. These are usually the second page folks will visit. Depending on your search engine optimization, these landing pages might include the homepage, an industry page or your Service page(s). So even though we concentrate so much on the homepage, your…
Read MoreYour Contact Us Page
Your Contact Us page does not need to be boring with only your phone and address. You can do some neat stuff here. Here are some ideas: A Google Map If you have a physical address, a dynamic, embedded Google map can help your visitors get quick directions to their phone. You can go to…
Read MoreYour About Us Page Content
Okay, so let’s move on and talk about your website’s About Us page. To many, this is the easiest page to write. I mean, let’s be real, it’s about you and your company. Now this is something you can really sink your teeth into, right? But, let’s take a step back and consider what about your About…
Read MoreYour Homepage Content
So many of our customers are not sure what to say on the homepage. Many are a little confused about the homepage’s purpose. We think of the traditional idea that it is the door to your website. The homepage is usually the door, but your website will have many doorways. But this first page is…
Read MoreSales and Branding Worksheet
So many of our customers are not sure what to say on the homepage. The homepage is not the place for your mission statement or purpose. The homepage is meant to: Let your customers know within 3 seconds what it is you do; Why You? A couple of seconds after that, what you want them…
Read MoreHow to Respond to a Negative Online Review
{Updated May 31, 2017} Oh No! It happened. You got a bad review and it’s not a 4 or even a 3 star. It’s a 1 star! It’s heartbreaking, I know. You work very hard and you understand that you can’t please everybody all of the time and you’ll run into it every now and…
Read MoreWhat is a Hashtag Campaign?
These days, hashtags are virtually universal. From Twitter to Instagram to Facebook and seemingly everywhere in-between, hashtags are now used widely to collect information about a specific topic easier. The purpose of hashtags is to tie user’s conversations together so that people who are not connected or friends can participate in the same conversation. However,…
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