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Internet Marketing

Don’t Bury Your Head in the Sand

health care can't bury their head in the sand

How Digital Marketing Holds the Key to Success for Healthcare Practices As a healthcare provider, it’s as important to have a digital marketing strategy in place as for any other component of your marketing plan. While setting up and maintaining an up-to-date website, blog, email and social media campaigns may seem daunting at worst and…

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What Is Digital Marketing?

what is digital marketing image

So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…

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Your Services Web Page

construction website design

So now we’ve come up on the sales pages. This is the meat of your website. These are usually the second page folks will land on. Depending on your search engine optimization, these might be the homepage. So even though we concentrate so much on the homepage, your Services or Product sales pages should be…

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Your Contact Us Page

Contact Us Page - Be A Resource

Your Contact Us page does not need to be boring with only your phone and address. You can do some neat stuff here. Here are some ideas: A Google Map If you have a physical address, a dynamic, embedded Google map can help your visitors get quick directions to their phone. You can go to…

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Your About Us Page Content

About Us Page - Be Unique

Okay, so let’s move on and talk about your website’s About Us page. To many, this is the easiest page to write. I mean, let’s be real, it’s about you and your company. Now this is something you can really sink your teeth into, right? But, let’s take a step back and consider what about your About…

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Your Homepage Content

website conslultation

So many of our customers are not sure what to say on the homepage. Many are a little confused about the homepage’s purpose. We think of the traditional idea that it is the door to your website. The homepage is usually the door, but your website will have many doorways. But this first page is…

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Sales and Branding Worksheet

startup sales worksheet

So many of our customers are not sure what to say on the homepage. The homepage is not the place for your mission statement or purpose. The homepage is meant to: Let your customers know within 3 seconds what it is you do; Why You? A couple of seconds after that, what you want them…

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How to Respond to a Negative Online Review

How to respond to a negative online review

{Updated May 31, 2017} Oh No! It happened. You got a bad review and it’s not a 4 or even a 3 star. It’s a 1 star! It’s heartbreaking, I know. You work very hard and you understand that you can’t please everybody all of the time and you’ll run into it every now and…

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What is a Hashtag Campaign?

These days, hashtags are virtually universal. From Twitter to Instagram to Facebook and seemingly everywhere in-between, hashtags are now used widely to collect information about a specific topic easier. The purpose of hashtags is to tie user’s conversations together so that people who are not connected or friends can participate in the same conversation. However,…

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