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What Is Digital Marketing?

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So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…

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Understanding B2B Buyer Behavior

B2B buyer activity and research peaks at different times of the year, week, and day. Software Advice conducted a study gathering data from six million unique visitors to their site. Their goal was to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them…

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How Your Website Drives Your Marketing Strategy

Chart Internet Marketing Network

As a small business owner, a good marketing strategy will drive your business. Most of us are not fortunate enough to have the background and training to create and maintain a professional website and therefore we must invest the time and money. The website typically is the one tool that is underused by the majority…

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Create a Website that converts Visitors to Subscribers

website conslultation

People still pay more attention to emails (as long as they’re not considered spam) than social media. The nature of the online customers is such that their attention span is short lived. Your website should offer, within 3 seconds, something compelling, if not they will move on to the next site without delay. Therefore it…

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