Content Marketing
How Many Words Do You Need For A Web Page?
Many business owners, bloggers, and marketing specialists grapple with the question of word count. What is the ideal length for an article to rank high in SEO metrics, and at the same time provide a satisfying answer to a user’s query? Is there a specific formula for article length that should be consulted? To…
Read More8 Killer Website Conversions That Contractors Can Use Today! [Examples]
Optimizing your website for Google (SEO) is a critical part of your overall success. But, if SEO is your trail of breadcrumbs, conversion is your trap. The best SEO strategy on the plant isn’t going to be successful if you can’t convert your clients during their journey to (and on) your website. What happens when…
Read MoreWhat Is Digital Marketing?
So, in all transparency, honesty, and so on and so on, this blog topic, “What Is Digital Marketing,” came about because I did some research on keywords. I was trying to find a key phrase that had a lot of organic searches without a lot of competition. I was surprised to find out that “What…
Read MoreOnBoarding Emails and the 7 Types of Emails Your Clients Need From You.
Do you find yourself wondering where to start after a new client says yes to your service or product? The concept of a series of emails that are sent throughout a client’s lifecycle was new to me. You get excited when a client agrees to work you, then a bit of panic when you realize…
Read More6 Reasons Why Your Email Should Not Be Hosted With Your Website
As a web designer, I’ve been hosting websites for my clients for about 10 years now. I like being able to provide a service to my customer where I have a bit of control over the server configuration and I am not reliant on someone’s poor customer service or lack of features and specifications. It…
Read MoreUnderstanding B2B Buyer Behavior
B2B buyer activity and research peaks at different times of the year, week, and day. Software Advice conducted a study gathering data from six million unique visitors to their site. Their goal was to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them…
Read MoreHow Your Website Drives Your Marketing Strategy
As a small business owner, a good marketing strategy will drive your business. Most of us are not fortunate enough to have the background and training to create and maintain a professional website and therefore we must invest the time and money. The website typically is the one tool that is underused by the majority…
Read MoreCreate a Website that converts Visitors to Subscribers
People still pay more attention to emails (as long as they’re not considered spam) than social media. The nature of the online customers is such that their attention span is short lived. Your website should offer, within 3 seconds, something compelling, if not they will move on to the next site without delay. Therefore it…
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