Their interest in gaining a true understanding of our business and our end goals impressed us.
Joe Beverly, CEO
THE STRUGGLE
Blue Ox Moving & Storage is a growing Houston moving company serving the Houston metropolitan area. Their website had poor content that did not drive traffic and did not sell their services before reaching out. The website did not stand out as a lead generation tool and lacked the ability to track leads as they requested quotes.
The other issue was that the staff answered the phone for every lead, wasting time on unqualified visitors.
Marketing was limited to mailers, and it was hard to track their success.
THE SOLUTION
The team at Blue Ox Moving & Storage is family-owned with a strong commitment to its customers. They needed a website that reflected and highlighted their desire to serve their customers while also improving lead generation and their brand.
GlobalSpex built an effective lead generation campaign, starting with a responsive, mobile-friendly website tied to a customer management system for email campaigns.
Now, leads are not only qualified but are practically sold before they pick up the phone.
- Responsive, Mobile-Friendly Website
- Phone Call Tracking
- Print Mailer Tracking using QR Codes
- Reputation Management
- Maps & Video Integration
- Adwords and Remarketing
- Local Search Engine Optimization
- Content and Email Marketing
- Sales Automation
- Graphic Design
The Results
15%
Growth In Website Traffic Month-to-Month
110%
Increase in email subscriptions
100%
Automated Sales Process
The Obstacles
No Lead Gen
The old website lacked a proper lead generation process and CMS. Each page serves as a landing page with a custom download to encourage email subscriptions.
Email Marketing
As a moving company, it's important to impress leads quickly as they research the competition. Email marketing gives vital information to customers to enhance trust.
No Tracking
It's important to install analytics tools so you can track different levels of entries into the website. Using various tools like QR codes on letters, we can track referrals work and which don't.
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