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Why Your Website Is Your Bottom Line

By Christina Hawkins | Jan 21, 2017

Your website makes a significant impact on your business. Unfortunately, most of the time, we go with the mindset: “If it ain’t broke, don’t fix it.” But the question is, why do you treat your website as a cost? Your website should be your bottom line. Since the time you launched that website, many new…

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What Is an Online Conversion?

By Christina Hawkins | Jan 17, 2017

“Optimize your website to increase your online conversions” – have you been hearing this same, old sentence for some time now? If yes, then you’re not alone! As small business owners, many of us often can’t get through some technical terms that are actually common for IT gurus. But here’s the truth: since your customers…

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The 10 Blog Posts You Can Write Now

By Christina Hawkins | Jan 12, 2017

As small business owners, we’ve all been the victims of writer’s block. Whether it’s the email you should write, the business plan, or a simple blog post. You need content for your small business blog, and you need it now. But you’re short on ideas, and topics seem just out of reach. Don’t panic. Think…

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Video Tools That I Use

By Christina Hawkins | Jan 9, 2017

I was preparing a presentation for the local Chamber and thought I’d share the tools that I use for my videos: (Full disclosure. Yes, these are affiliate links. I get 1 or 2 cups of coffee if you click these and decide to buy.) The Lighting. Neewer 700W Professional Photography 24×24 inches/60×60 centimeters Softbox with…

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why are your customers not buying from your websise?

Top 11 Reasons Why Your Website Repels Your Customers

By Christina Hawkins | Dec 15, 2016

Ever wondered why your website isn’t making you money? Most web owners have a set it and forget it attitude toward their websites. Yes, you spent a good amount of time at first creating your website but did you know that you should be checking on your website at least monthly? Dividends from your website will only…

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WordPress Security Hacking Prevention

Managing WordPress Security [Infographic]

By Christina Hawkins | Sep 23, 2016

We created an infographic that describes the challenges and prevention that each website owner should know and understand. We have been working with WordPress for over 5 years in various capacities. We’ve seen the changes, applauded each new feature, and been part of the growing WordPress community. As the content management system (CMS) ecosystem has…

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Top 5 Website Performance Frustrations

Top 5 Website Performance Frustrations Every Business Must Avoid

By Christina Hawkins | Sep 6, 2016

When it comes to website performance, your customers will have expectations, regardless of what device or network they are using. When you fail to meet these expectations, your customers become frustrated and you could lose out on revenue – both are bad for business. Here are the top web performance frustrations that businesses should avoid.…

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7 Outdated Web Design Trends blog

7 Web Design Trends That Are Already Outdated

By Christina Hawkins | Aug 22, 2016

As with anything, in the past year, web design trends have already changed. As we all keep updating our mobile devices with new technology, so does our idea of what constitutes good aesthetics and user interface. As the technology keeps expanding, so does a website’s need to keep improving. See my blog post about when…

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back to school marketing

Rock Your Back To School Marketing

By Christina Hawkins | Aug 15, 2016

Courtesy of: The Shelf

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