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Unstock photos - Houston

Urban Houston – Unstock Photos

By Christina Hawkins | May 7, 2017

Houston Texas Photo Session Can you use these photos for your non-profit or commercial use? Yes, you can. But… I would REALLY appreciate a link back to this website.

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How to respond to a negative online review

How to Respond to a Negative Online Review

By Christina Hawkins | May 1, 2017

Oh No! It happened. You got a bad review and it’s not a 4 or even a 3 star. It’s a 1 star! It’s heartbreaking, I know. You work very hard and you understand that you can’t please everybody all of the time and you’ll run into it every now and then. But to see…

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getting more blog readers

Looking For A Bigger Blog Audience?

By Christina Hawkins | Mar 27, 2017

A client recently asked how they could get more readers to their blog post. Their thought was that if people could subscribe to their blog, it might improve traffic and get more people to the blog. Here is the thing, sometimes, just because you heard you can, doesn’t mean you should. What I mean is that…

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woocommerce ecommerce websites

WooCommerce Customization Videos

By Christina Hawkins | Feb 18, 2017

These videos are more for me but I thought others might like this list of videos.  

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What is a Hashtag Campaign?

By Christina Hawkins | Feb 15, 2017

These days, hashtags are virtually universal. From Twitter to Instagram to Facebook and seemingly everywhere in-between, hashtags are now used widely to collect information about a specific topic easier. The purpose of hashtags is to tie user’s conversations together so that people who are not connected or friends can participate in the same conversation. However,…

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laptop google

Why Your Website Is Your Bottom Line

By Christina Hawkins | Jan 21, 2017

Your website makes a significant impact on your business. Unfortunately, most of the time, we go with the mindset: “If it ain’t broke, don’t fix it.” But the question is, why do you treat your website as a cost? Your website should be your bottom line. Since the time you launched that website, many new…

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What Is an Online Conversion?

By Christina Hawkins | Jan 17, 2017

“Optimize your website to increase your online conversions” – have you been hearing this same, old sentence for some time now? If yes, then you’re not alone! As marketers, we tend to forget, like any small business owner, that not everyone lives in our world. We spew technical terms like sales funnels, content management systems,…

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Posts You Can Write Now!

By Christina Hawkins | Jan 12, 2017

As small business owners, we’ve all been the victims of writer’s block. Whether it’s the email you should write, the business plan, or a simple blog post. You need content for your small business blog, and you need it now. But you’re short on ideas, and topics seem just out of reach. Don’t panic. Think…

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Video Tools That I Use

By Christina Hawkins | Jan 9, 2017

I was preparing a presentation for the local Chamber and thought I’d share the tools that I use for my videos: (Full disclosure. Yes, these are affiliate links. I get 1 or 2 cups of coffee if you click these and decide to buy.) The Lighting. Neewer 700W Professional Photography 24×24 inches/60×60 centimeters Softbox with…

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