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WooCommerce Customization Videos

By Christina Hawkins | Feb 18, 2017

These videos are more for me but I thought others might like this list of videos.  

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What is a Hashtag Campaign?

By Christina Hawkins | Feb 15, 2017

These days, hashtags are virtually universal. From Twitter to Instagram to Facebook and seemingly everywhere in-between, hashtags are now used widely to collect information about a specific topic easier. The purpose of hashtags is to tie user’s conversations together so that people who are not connected or friends can participate in the same conversation. However,…

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Why Your Website Is Your Bottom Line

By Christina Hawkins | Jan 21, 2017

Your website makes a significant impact on your business. Unfortunately, most of the time, we go with the mindset: “If it ain’t broke, don’t fix it.” But the question is, why do you treat your website as a cost? Your website should be your bottom line. Since the time you launched that website, many new…

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What Is an Online Conversion?

By Christina Hawkins | Jan 17, 2017

“Optimize your website to increase your online conversions” – have you been hearing this same, old sentence for some time now? If yes, then you’re not alone! As marketers, we tend to forget, like any small business owner, that not everyone lives in our world. We spew technical terms like sales funnels, content management systems,…

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Posts You Can Write Now!

By Christina Hawkins | Jan 12, 2017

As small business owners, we’ve all been the victims of writer’s block. Whether it’s the email you should write, the business plan, or a simple blog post. You need content for your small business blog, and you need it now. But you’re short on ideas, and topics seem just out of reach. Don’t panic. Think…

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Video Tools That I Use

By Christina Hawkins | Jan 9, 2017

I was preparing a presentation for the local Chamber and thought I’d share the tools that I use for my videos: (Full disclosure. Yes, these are affiliate links. I get 1 or 2 cups of coffee if you click these and decide to buy.) The Lighting. Neewer 700W Professional Photography 24×24 inches/60×60 centimeters Softbox with…

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why are your customers not buying from your websise?

Top 11 Reasons Why Your Website Repels Your Customers

By Christina Hawkins | Dec 15, 2016

Ever wondered why your website isn’t making you money? Most web owners have a set it and forget it attitude toward their websites. Yes, you spent a good amount of time at first creating your website but did you know that you should be checking on your website at least monthly? Dividends from your website will only…

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WordPress Security Hacking Prevention

Managing WordPress Security [Infographic]

By Christina Hawkins | Sep 23, 2016

We created an infographic that describes the challenges and prevention that each website owner should know and understand. We have been working with WordPress for over 5 years in various capacities. We’ve seen the changes, applauded each new feature, and been part of the growing WordPress community. As the content management system (CMS) ecosystem has…

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Top 5 Website Performance Frustrations

Top 5 Website Performance Frustrations Every Business Must Avoid

By Christina Hawkins | Sep 6, 2016

When it comes to website performance, your customers will have expectations, regardless of what device or network they are using. When you fail to meet these expectations, your customers become frustrated and you could lose out on revenue – both are bad for business. Here are the top web performance frustrations that businesses should avoid.…

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