96 Topic Ideas for Your Next Blog Post – Updated for 2020

Table of Contents

    ** Updated May 24, 2020**

    You’re likely sick of hearing about the importance of having great blog post content. But you know you need it in order to have something to promote via social media. And you know that great blog posts can bring in lots of long-tail search engine visitors.

    What you may have trouble with is what to write about in your blog.
    With that in mind, I’ve brainstormed 67 blog ideas to get your creative juices flowing. What you write about in your blog will of course depend on your type of blog, your industry, whether you’re selling products or services, whether you have a local walk-in establishment, and a number of other factors.

    When you browse through this list, remember that most blogs should have a wide variety of blog post types rather than always sticking with the same ones. While it’s fine to announce a new product or service on your blog, if that’s all you do, it could get pretty boring.
    I’ve put the types of information into a few different categories to make it easier for you to scan for the type that might interest you. So without further ado, I give you 67 ideas for blog topics that could interest your target audience:

    Upcoming events:

    1. Classes, seminars, conferences, webinars (and why you should attend).
    2. Special events (wine tastings, 5-course dinners, open houses, etc.)
    3. Introduction to new products or services.
    4. Important company announcements (as long as this isn’t all you do).
    5. Free stuff you’re giving away.
    6. Special offers, discounts, coupons.
    7. Gift ideas.
    8. Celebrated global or nationwide topics; i.e. Women’s health week in May.
    9. Upcoming speaking engagements for your target market.

    Contests or other promotions:

    1. Photo caption contest.
    2. Holiday theme contest.
    3. Product naming contest.
    4. Logo design contest.
    5. Send in a video contest.
    6. Celebrated global or nationwide topics; i.e. Women’s health week in May.

    Tutorials, product support and how-to guides (in the form of text, videos, or infographics):

    1. How to set up your products.
    2. How to choose your products or services.
    3. How to use your products.
    4. How to fix your products.
    5. How to assemble your products.
    6. How to clean your products.
    7. How to protect your products.
    8. How to know if you need a particular product or service.
    9. How to get the most out of your product or service.
    10. Explain the subtle differences between your products (and/or those of your competitors).
    11. Answer reader and customer questions.
    12. Conference session summaries.
    13. Lists like Top 10 or Top 30 or 50 in a checklist format.

    Show your expertise:

    1. Do it yourself: For example, how to create a Title tag, how to unclog a toilet, how to file your taxes.
    2. Provide your thoughts on industry news.
    3. Take an opposite stand on an important industry topic.
    4. How to avoid making mistakes (in whatever it is you do).
    5. Industry myths.
    6. Show both sides of an industry debate and provide your opinion.
    7. Discuss industry trends.
    8. Discuss the results of tests you’ve performed relating to your industry.
    9. How to be a better…whatever.
    10. How to avoid…whatever.
    11. How to protect yourself from…whatever.
    12. How to survive a…whatever.
    13. How to recover from a…whatever.
    14. How to become a…whatever.
    15. How to create a…whatever.
    16. How to change your…whatever.
    17. How to calculate your…whatever.
    18. How to beat…whatever.
    19. How to improve your…whatever.
    20. How to make your…whatever…easier.
    21. How to save money on…whatever.
    22. How to be seen as…whatever.
    23. How to have the…whatever…you always wanted.
    24. How to stop doing…whatever.
    25. How to justify…whatever.
    26. The problems with…whatever.
    27. The importance of…whatever.
    28. What caused…whatever?
    29. How to understanding the subtleties of…whatever.
    30. What not to do with…whatever.
    31. How you solved your customer’s problem.
    32. Compile a list of resources for your customers

    Interviews (in the form of writing, videos, audio, or a combination):

    1. Interviews with industry experts.
    2. Interviews with people who work at your company.
    3. Interviews with people who’ve used your products or services.
    4. Interview an influencer to guest post on their blog.
    5. Profile a customer.


    1. Go behind the scenes of your business.
    2. Expectations of working with your industry.
    3. You hired a new employee.
    4. You have a new location.
    5. Your company’s biggest success.
    6. Your company’s biggest failure and you fixed it.
    7. A new product.
    8. Your new website redesign
    9. A customer’s success story and not how you helped but something your industry would love to hear about.
    10. A mistake someone else made (and how to correct it)
    11. Resources you’ve been using lately that might help your customers.
    12. Restating your value proposition or mission.
    13. Changes you’re making in your business and why.
    14. Updated a blog from a while ago and talk about what has changed.
    15. How do you organize your team?
    16. How you hire and what you look for in employees.

    About Your Product or Service:

    1. How your product or service will improve your customer’s business, home or life.
    2. Experience something amazing? Tie it into something to do with a topic in your niche.
    3. Talk about the most creative way that someone has used your product.
    4. Best posts of the year.
    5. Breaking industry news.
    6. Industry predictions for the future.
    7. Provide an analogy between what you do and something in life that people can relate to.
    8. Satirize your industry or products (could be via a comic):
    9. Reader polls and the results.
    10. Industry awards.
    11. Product and service reviews and recommendations.
    12. Quizzes or tests.
    13. Expose bad things that are happening in your industry.
    14. How to hire someone in your industry.
    15. How to work with someone in your industry.

    What did I miss? Add it in the comments!

    **The original 71 list came from Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area since 1995.**

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    Christina Hawkins

    Christina Hawkins is CEO of GlobalSpex, Inc. and a Fractional CMO for her clients. A seasoned digital marketer since 1999, Christina has designed and built exceptional websites partnering with small businesses to help them grow and increase revenue. She understands that digital marketing is a constantly evolving technology and works to stay on top of the latest changes. She is always looking for the best route for clients' lead generation needs and revenue. In addition to her ability as a digital marketer, Christina is a coach and mentor with Agency Mavericks to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.


    1. Sujon on July 7, 2018 at 4:21 am

      This is a very helpful post.thank you so much.

    2. Minja on October 25, 2018 at 8:08 am

      Thank you for the list. It means a lot in moments without inspiration.

      • Christina Hawkins on October 26, 2018 at 6:38 am

        You are welcome, Minja. Which idea or blog topic inspired you?

    3. rajarao on December 18, 2018 at 6:15 am

      Hi, nice blog keep sharing and digital marketing is a very essential strategy for business growth.

      • Christina Hawkins on December 25, 2018 at 11:21 am

        Thanks, Rajarao

    4. Thomas Oldham on January 21, 2019 at 5:47 am

      Totally appreciate your efforts. I have a question, if I am from a Digital marketing industry are there suitable topics that can be used as blog topics? If you have such insights to share.

      • Christina Hawkins on January 28, 2019 at 9:44 pm

        I would do some keyword research, Thomas, to find blog topics that would help your customers.

    5. Kavleen Kaur on January 30, 2019 at 4:45 am

      All the details you provide to us, it was very helpful and useful.

      • Christina Hawkins on February 15, 2019 at 8:05 pm

        Thank you, Kavleen.

    6. Francis Battaglia on February 6, 2019 at 3:39 pm

      Thanks, Christina. Great list. Maybe explore questions on Quora to identify additional relevant topics.

      • Christina Hawkins on February 15, 2019 at 8:04 pm

        That’s a great idea, Francis. I’ll add it to the list.

    7. Sabu J Hossan on February 12, 2019 at 8:10 am

      Thank you for the list. It means a lot in moments without inspiration.

      • Christina Hawkins on February 15, 2019 at 8:07 pm

        You are welcome, Sabu. I hope it helped with your next blog post.

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