Posts by Christina Hawkins

With all marketing campaigns, it’s vital that you track your website’s success over time and it can start with your website. The sheer amount of data in your website’s analytics means it is easy to establish what is, and isn’t, working but also cause some overwhelm. The goal is to track what is working and…

If it takes more than two seconds to load your website, you’ll likely lose 14 percent of your clients moving to find another shopping site. Imagine the effect on your website if it was inaccessible for two seconds or more. Unfortunately, an old website must begin to break down over time. Fortunately, you can leverage…

As a construction contractor, your livelihood hinges on your ability to generate leads. Most often those leads come from referrals. I often get requests to step outside referral leads and start spending money on paid ads like Facebook. But is it possible to generate leads if you are operating on a shoestring budget? Whether you…

GlobalSpex announces its merger of the top-notch digital marketing agency Develare.  The acquisition expands the creative team, wealth of experience, and breadth of GlobalSpex customers, and continues to expand the web design and Houston SEO agency that brings together impassioned web, e-commerce, digital marketing, social media, and branding under one umbrella to further fulfill the…

Plain and simple. Success on the web actually boils down to your content. If your website goals go beyond creating a simple online presence then your content becomes crucial to establish your experience, authority, and trust (EAT). Only two to three percent of websites succeed in generating enough traffic to create an income. Why? That…

When designing a website, there is no simple right or wrong answer for most questions.  What is important is to have a well-integrated design that helps customers make a decision.  Your website should be well thought out, well-executed, and tested.  MYTH 1 – With a website, I can sell my product or service to everybody.…