It amazes me but it shouldn’t. The internet continues to grow by leaps and bounds and I don’t mean just by shear numbers. 73% of all American adults are on the internet now. (https://www.pewinternet.org). Many of these online adults are expressing how important it is for them to be connected. How the “internet has greatly improved their ability to shop.”
This is an important distinction to remember when building your website. Is your website allowing these savvy shoppers find what they need quickly? Your navigation should be clear and concise with no more than 2 clicks to get to the product or service of their choice.
35% of these adults are also saying that the internet is helping them do their jobs better. If you sell your product or service business to business, are you making it easier for them to contact you? Does your website give them the right resources like some frequently asked questions, product reviews, knowledge-base, job announcements?
But let’s not forget the group of people that don’t use the internet as much. According to the Pew Internet data, there a those , 17% who only use the internet several times a week, say that the internet has helped them do their jobs. Again, make sure that your website reflects a clear navigation and common sense content to ensure your target market knows what to do next when they come to your website.
Internet penetration has reached high levels. Many businesses refuse to acknowledge the need for a website at all. This may be the case for the rare few business segments, but not for the business owner wanting to reach the widest target audience.