45 Ideas to Help You Write a Blog

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    Part of any Search Engine Optimization (SEO) effort begins with being a resource for your clients. It begins with content that your company or you provides and keeps providing on a regular basis. A blog post does not have to be big, long article full of snappy thoughts, witty banter, or hours worth of research. You can certainly do write with that style and if you can, good on you! I know I can’t. But that doesn’t mean your blog post can’t be interesting and insightful to your customers.

    You can be the CEO, the marketing director, or the solo entrepreneur. You don’t have to be a blogger by trade.

    I am often asked, “Christina, what would or should I blog about?” Well, to begin, don’t be afraid of writing or fear that you’ll not have ideas and topics.  You’d be surprised how they can pop in your head while driving, filing papers, talking with a client, reading a magazine, or attending a seminar. Just remember to jot the idea down (in Evernote if you are like me) to keep track of these great ideas.

    So to help you move things along, I’ve complied 45 topics that might help spark your educator or storytelling mind. If you have any of your own ideas, share you it by leaving a comment!

    1. You hired a new employee
    2. New Location
    3. A lesson learned
    4. A mistake you made and what you did to correct it.
    5. New product
    6. New website redesign
    7. The progress of the redesign
    8. New brand
    9. New guest post somewhere else
    10. Something you learned at an event or seminar
    11. How you’re implementing what you learned
    12. A customer success story
    13. A customer question
    14. A mistake you made (for people to learn from)
    15. A mistake someone else made (and how to correct it)
    16. A neat tool you just tried
    17. Dispelling a myth about your market
    18. A demo of one way to use your product
    19. A demo of someone else’s product
    20. A review of someone’s product or service
    21. A new contest you’re running
    22. The results of a contest
    23. You disagree with popular opinion
    24. The results of the feedback
    25. Top 5 FAQs and their answers
    26. Pose your own questions. What would you like to know about your customers?
    27. Something you learned from a new book
    28. Resources you’ve been using lately
    29. Restating your value proposition or mission
    30. Changes you’re making in your business and why
    31. Something you learned from your mentor
    32. A video you just made
    33. How to do something (step-by-step)
    34. Follow-up to something you sent before
    35. A report that combines a blog post series you wrote
    36. Updated blog from a while ago and what has changed
    37. You’re going to be away at a conference
    38. Discuss an info graphic on some stats.
    39. Go behind the scenes of your business.
    40. Create a regular feature; a customer of the week or tip of the week.
    41. Take a reader poll
    42. Review your analytics to see which keyword searches bring customers to your site. Then do posts on those topics.
    43. Case Study
    44. Interview a local celebrity in your field
    45. Compile a list of resources

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    Christina Hawkins

    Since 1999, Christina has been designing and building exceptional websites partnering with small businesses to help them grow and increase revenue. With many years of experience in creating thousands of websites, she understands the need for continuing education in her field and, therefore, is constantly learning and teaching others about internet marketing and digital processes. In addition to her ability as a digital marketer, Christina serves as a coach and mentor with Agency Mavericks to other digital marketing freelancers, helping them grow their businesses. She is a sponsor and co-leader of Houston's WordPress Meetup. Recently, she spearheaded the next Houston WordCamp 2020 as its coordinator after a 10 year hiatus. She is currently President of the Houston Interactive Marketing Association.

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