45 Ideas to Help You Write a Blog
Part of any Search Engine Optimization (SEO) effort begins with being a resource for your clients. It begins with content that your company or you provides and keeps providing on a regular basis. A blog post does not have to be big, long article full of snappy thoughts, witty banter, or hours worth of research. You can certainly do write with that style and if you can, good on you! I know I can’t. But that doesn’t mean your blog post can’t be interesting and insightful to your customers.
You can be the CEO, the marketing director, or the solo entrepreneur. You don’t have to be a blogger by trade.
I am often asked, “Christina, what would or should I blog about?” Well, to begin, don’t be afraid of writing or fear that you’ll not have ideas and topics. You’d be surprised how they can pop in your head while driving, filing papers, talking with a client, reading a magazine, or attending a seminar. Just remember to jot the idea down (in Evernote if you are like me) to keep track of these great ideas.
So to help you move things along, I’ve complied 45 topics that might help spark your educator or storytelling mind. If you have any of your own ideas, share you it by leaving a comment!
- You hired a new employee
- New Location
- A lesson learned
- A mistake you made and what you did to correct it.
- New product
- New website redesign
- The progress of the redesign
- New brand
- New guest post somewhere else
- Something you learned at an event or seminar
- How you’re implementing what you learned
- A customer success story
- A customer question
- A mistake you made (for people to learn from)
- A mistake someone else made (and how to correct it)
- A neat tool you just tried
- Dispelling a myth about your market
- A demo of one way to use your product
- A demo of someone else’s product
- A review of someone’s product or service
- A new contest you’re running
- The results of a contest
- You disagree with popular opinion
- The results of the feedback
- Top 5 FAQs and their answers
- Pose your own questions. What would you like to know about your customers?
- Something you learned from a new book
- Resources you’ve been using lately
- Restating your value proposition or mission
- Changes you’re making in your business and why
- Something you learned from your mentor
- A video you just made
- How to do something (step-by-step)
- Follow-up to something you sent before
- A report that combines a blog post series you wrote
- Updated blog from a while ago and what has changed
- You’re going to be away at a conference
- Discuss an info graphic on some stats.
- Go behind the scenes of your business.
- Create a regular feature; a customer of the week or tip of the week.
- Take a reader poll
- Review your analytics to see which keyword searches bring customers to your site. Then do posts on those topics.
- Case Study
- Interview a local celebrity in your field
- Compile a list of resources