Should I Use Twitter?

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    It’s hard to believe that it’s just been about 5 years since Twitter came into existence. It has grown so fast like wild fire that probably everyone on the planet has heard about it. However, although Twitter has become a household name, many people are still confused about what it really is all about.

    To keep it short and simple, Twitter is a social media site and microblogging service that works around the principle of “followers”. A Twitter user can choose to follow other Twitter users. Once you become someone’s follower, you will receive all the “tweets” or brief messages from that user in real time.

    Why People Use Twitter

    If you think that Twitter users are people who have so much time to waste and an egotistical yearning to broadcast whatever thought that came to their minds or insignificant detail of their lives, you may be partly right. But the whole truth is there are also many others who are getting a lot of value from using Twitter.

    People use Twitter for different reasons. Some use it to gain instant access to breaking news. Some to connect to people immediately. Some to get a glimpse of the life of people who they won’t get the chance to know in real life (i.e. the President, celebrities, royalties, etc). Some use it to quickly spread their news or get support for a cause. And others use it as a business tool.

    What Business Owners Can Get Out of Twitter

    Many business owners use Twitter to:

    • generate business leads and have the opportunity to interact with them.
    • find out about competition and who they interact with. Get to know what they are doing and thinking from their tweets. It can also be used to discover competitors’ weaknesses and use that information to their advantage.
    • advertise and promote blogs, new content on their websites and any other business announcements. Since people opt to follow tweets, messages are more targeted.
    • drive traffic to their websites. Using Facebook apps, Twitter and Facebook can be updated at the same time. This means that you can leverage the power of not just one, but 2 giant social network sites.
    • serve as a customer service platform by finding out what people think about their products or services then dealing with problems, if any.
    • recruit employees by tweeting about job opportunities.
    • network and build public relations to parties that can help promote the business.

    So you see, there is a lot more to Twitter than trivial messages like “I had whole wheat cereal for breakfast” or stuff like that. Although sending or receiving blabber is enough motivation for some to use Twitter, many business owners are using Twitter to reap one or more of the benefits above.

    Should you decide to be one of them, bear in mind that Twitter is just as useful as you make it.

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    Christina Hawkins

    Christina Hawkins is CEO of GlobalSpex, Inc. and a Fractional CMO for her clients. A seasoned digital marketer since 1999, Christina has designed and built exceptional websites partnering with small businesses to help them grow and increase revenue. She understands that digital marketing is a constantly evolving technology and works to stay on top of the latest changes. She is always looking for the best route for clients' lead generation needs and revenue. In addition to her ability as a digital marketer, Christina is a coach and mentor with Agency Mavericks to other digital marketing freelancers, helping them grow their businesses. She is also a sponsor and co-leader of Houston's WordPress Meetup.

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