10 Web Design Myths
I hate to be a cliché. Myths? It’s been overdone, right? There are probably tons more web design myths from the 10 I have here. In fact, I did a blog post similar to this topic last year. This list comes from conversations I’ve been having over the past few months.
- The more stuff on the site the better! Moving objects, scrolling blog posts, fading images, all will surely make a website better, right? Honestly, customers want simplicity. They want quick, instant, without a lot of fuss. Not that you don’t want something that catches the eye. Just don’t overdue it.
- They’ll read my website. Actually, you probably didn’t even read the first 2 or 3 lines of the blog then scanned the initial list before deciding whether you’ll read this. Did you know that only 23% of your website’s content is actually read? Yeah, I knew it was small but that small? As I mentioned in #1, the web is cluttered and busy. With millions of pages online, people are forced to filter what they read. Which means they consume only what is relevant to them. The bottom line is no one will read your great offer on your stunning landing page if it isn’t relevant. And, it can’t convert if people don’t read it.
- Once we go live, money will start rolling in. I wish I could say your site will work right out of the box. That, given a month, you’ll be right up there on the search engines and traffic and sales will make your business a success. It won’t. Sorry. It takes a while. It takes a long while and a lot of work either by you or by your internet marketing company or me.
- Everyone looks at your website the same. You and I will look at the site a lot. We’ll love it. You’ll love it! But, what really matters is if your clients or your target market loves it. What does that mean? It means that we have your target market give their opinion. We can’t please everyone but they might have insight that we might have missed.
- You don’t need social media. I still keep hearing that Facebook is dying. Their customers are not on Twitter. Pinterest is only for women. It’s not true. You need to embrace social media in some capacity. You don’t need to be everywhere. Choose one that you are most comfortable and where your customers hang out and go for it then tie it to your website. In the smallest capacity you should give your customers and users the ability to share your content on their own social media profiles.
- You only need Facebook. Opposite of #5, many folks think that just having a Facebook page or advertising only on Facebook, Twitter, Pinterest, LinkedIn is all you need. I’ll agree that it is free, I guess. Set aside the hours you’ll need to spend engaging with your ‘Fans’ or the money spent on advertising, is it really free? Also, you cannot discount the need for some kind of website or a place on the internet that you have complete control.
- Cheap web hosting for your website is okay. Having a web host that is dependable and has great tech support is worth the monthly investment. When something goes wrong, and it will, make sure that the person on the other end of the phone has answers and within a reasonable amount of time. Speed and up-time are important and can all be affected by the web host.
- The homepage is the the most important page. You will never know which web page people will land on your website. Your homepage is a bit like the welcome mat but you have other doors. Some might enter your website through the back door, a guest through the garage door, others from the patio.
- If it looks fine on a mobile device, it’s responsive. Sadly, no. I will admit that a couple of years back I was proud to say that our website looked fine on a mobile device and they still do. At the time, that’s what we all did. Now, you need a responsive website. A responsive site will collapse and expand depending on the device whether that is a mobile, desktop, laptop, or notebook. A responsive website will allow your customers to view your site more easily without zooming or searching for areas of the site.
- Stock photos and photos you find on Google will work. I wrote about stock photos before. Stock team photos, handshakes, groups looking at a computer are silly now. They’ve been overused and abused.I’ll tell you to do your best to use unique photos or your own. With Google images, folks tend to forget that you cannot use photos you find from Google. These are not free and you risk your business if you take a photo that does not belong to you. Spend a few dollars and buy royalty free or find free ones with a Common License.